Christmas came early to Shelter of Hope as LG and Netflix
provide a much needed Christmas cheer to its resident children who are cancer
patients. But before that, LG Philippines, in a media launch event last night
held in One Canvas Events Place in Pasong Tamo, Makati, outlined the various
initiatives they have lined up for the holiday season.
With the goal of providing a Bigger & Better
Christmas for all, LG combined Filipinos’ love for the holidays with the
brand’s mission of always giving back to the community.
The first gift that LG has for the community comes in the
form of its partnership with Netflix. During the event, Netflix unveiled the
streaming service’s holiday film headliner, Klaus. The trailer for
the destined Christmas classic, together with its behind the scenes footage,
were all screened with the use of LG’s award-winning OLED TVs, the purchase of
which comes with an accompanying gift of 6 months of Netflix.
Klaus, the headliner for Netflix’s holiday lineup, is an
entirely 2D animated movie, a Netflix first, that harkens to the old Christmas
shows we’ve come to know and love. Legendary actor J. K. Simmons provides the
voice for the titular Klaus, a reclusive carpenter whom Jesper discovers living
alone in a cabin, where he makes his own handmade toys. Like the movies of
yore, Netflix hopes that Klaus becomes a Christmas tradition that’s destined to
be replayed every holiday season for the years to come. LG also invited the
Animation Council of the Philippines, Inc. (ACPI) to share their thoughts on
the use of 2D animation in Klaus, how LG OLED TVs are the best platform to view
it on, as well as to discuss the state of the local animation industry as a
whole.
As an early Christmas present for the organization, LG
Philippines donated LG TV. Inkwun Heo, LG Philippines’ Managing Director,
recognized the importance of the ACPl’s role in the local industry and how
their influence shapes the evolution of picture quality. “With LG, we guarantee
an unparalleled, memorable cinematic viewing experience. Through non-stop
innovation, LG has been able to offer the best that technology has to offer, be
it through our NanoCell or OLED TVs, or with the use of our ThinQ Artificial
Intelligence. We want content creators such as A.CP to have access to this
technology so that they can pay it forward and share it with the community
through their art.
René Misa, Executive Director of the ACPI, graciously
accepted the TV donation from LG. “Working in the animation industry,
innovations in technology are important to us. To be able to compete with other
animators from around the world, we need to be at the top. LG’s Al-optimized
picture quality that boasts leading clarity, sharpness, detail and brightness
is as advanced as you can get. This really helps us in harnessing the best of
our abilities.”
Another gift that LG has for the community during the
holidays is the #ShareTheGoodLifewithLG campaign. As a way of giving back to
the community, LG Philippines has dedicated a portion of each sale of an
LG product to go towards furnishing the children of Shelter of Hope. More than
that, LG has committed to donate entertainment system and home appliances worth
more than Php 1Million
As a heart-warming side-line to the event LG, Netflix,
and the members of the media, in the spirit of Klaus, brought along gifts and
toys to give to the children of Shelter of Hope. Just like what Klaus says, “A
true selfless act, always sparks another.”
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