SM Malls in Baliwag and Pulilan Amaze All Ages with Iconic Christmas Centerpieces

by - November 11, 2019

Kids and kids at heart had a merry blast as malls in Baliwag and Pulilan recently launch their iconic centerpieces to officially welcome Christmas in the province.



In SM City Baliwag, an attraction measuring 25 feet high and 15 feet diameter Christmas tree was unveiled in line with the theme Glittering Holiday Express. The grand centerpiece transport shoppers’ imagination into a holiday ride recreated through a gigantic Christmas tree with electrifying, blast of colorful led light installations. The fusion of lights brings to life the classic Christmas elements surrounding the tree. Shoppers may also relive the classic Warner Bros. Pictures’ Polar Express movie with a fun train ride found below the centerpiece.


“We at SM City Baliwag always aspire to make every Christmas as memorable as possible for every Bulakenyos. This year, we hope to give them the best experience in lights and colors as we infused LED installations to form unique Christmas elements on our centerpiece” shares SM City Baliwag Mall Manager Rodora Tolentino.

The 25 ft. Christmas tree is a unique take from SM City Baliwag’s previous Christmas concepts. The exhibition of lights and play of colors served as a visual feast for the onlookers. The contemporary embellishments outlined with LED lights instantly captured the hearts of shoppers, young and old.


SM City Baliwag’s Christmas launch drew cheers from the crowd as flood of lights blended with excellent musicality to signal the grand reveal. The Mall Atrium became a music hall filled with classic Christmas chants making shoppers feel more like Christmas. Singer/Actress Julie Ann San Jose enticed the ecstatic crowd as she serenades them with popular songs of Christmas.

Apart from the launching of their centerpiece, gift-giving of Bears of Joy to the children of Baliwag also highlighted the program.


Meanwhile, SM Center Pulilan unravel a grand centerpiece that brings back childhood memories—a dreamy 30 feet tall and 20 feet diameter, two-layered Christmas tower. With the theme Toy Factory, the centerpiece was made of playful colors and elements of fun with fancy Christmas icons and classic toys displayed underneath the tree. Actor Derrick Monasterio brings full swing entertainment as he swoons the crowd with his rendition of Christmas songs.

“We are glad to take part in this year’s most wonderful time. This Christmas, we bring our classic centerpiece concept- The Toy Factory. Kids and even kids at heart are free to share moments and take wonderful pictures here, and reminisce the wonders of being a child again” says SM Center Pulilan Assistant Mall Manager Apple De Leon.

Bulakenyos will feel a lot like Christmas with all the festivities and entertainments the malls have lined up all throughout the Holiday season. Witness magic as SM City Baliwag will display incredible ice sculptures on December 8 with Glittering Ice Fest. Also, SM Malls will illuminate the sky this Christmas with Holiday Drone Show slated at SM City Baliwag on December 7 and at SM Center Pulilan on December 20. 

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