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Adventures of a Diva Princess

It was a good day for a tour. Last November 16, 2018, part of the delegates of the 25th Asian Seed Congress 2018, went on a field demo tour at the East-West Seed (EWS) at the Villar SIPAG Farm in Bacoor, Cavite. The EWS Demo Field showcases over 100 vegetable varieties to the delegates and media guests which is set-up in a unique ‘Pinoy Fiesta’ format.





Personally greeted by Sen. Cynthia Villar, Chairperson of the Senate Committee on Agriculture and Food, the Asian Seed Congress delegates were warmly welcomed that day. The Senator shared, “We are glad that East-West Seed has chosen this as the venue for the East-West Seed Field Day 2018.”



She also thanked EWS for partnering with Villar SIPAG in the training programs and its generosity in sharing expertise in vegetable farming.


“East-West Seed developed these vegetable varieties with the aim to improve the lives and incomes of smallholder farmers around the world and to help give better nutrition to consumers,” said Mike Dela Paz, Product Manager of East-West Seed.


#1 in South and Southeast Asia

This commitment was recently highlighted in a recognition received by East-West Seed at the Asian Seed Congress 2018. The independent organization Access to Seeds revealed EWS to be number 1 out of 24 companies in in serving smallholder farmers in South and Southeast Asia.


The Access to Seeds Index is measuring and ranking seed companies according to their efforts to improve access to quality seeds of improved varieties to support smallholder farmer productivity.


For over three decades, East-West Seed has served over 18 million smallholder farmers worldwide to increase their productivity and incomes. Part of their efforts have been to provide and breed specific needs of their clients, selling seeds in small packages, and providing training to farmers. It is this business model that proves and supports the goal of the Access to Seed Index which is to bridge the gap between the world’s leading seed companies and the smallholder farmer.

“We are deeply proud of this achievement as it reflects our continued mission to improve the lives of farmers one seed at a time,” said Henk Hermans, EWS General Manager in the Philippines.


“Better Seeds for a Better World”

With the theme, “Better Seeds for a Better World,” the field demo features a wide range of vegetable varieties that produce better yield, thrive in changing conditions, and have traits that are attractive to vegetable consumers.

It also boasts unique varieties including rounded eggplant, butternut pumpkin, purple waxy-sweet corn, and purple yardlong bean.



This event also has an interactive component with East-West Seed’s catalog app CropWiki which was launched last 2017. CropWiki contains detailed information on over 900 of East-West Seed’s vegetable varieties. Filled with physical and genetic crop information, the app can help increase farmers’ income because it provides knowledge needed to make informed decisions in farming.

This November 21 to 23, 2018, East-West Seed will also hold Field Days for the public on in their demo fields in Villar SIPAG Farm and in the University of the Philippines – Los Banos. Participants will get to learn more about urban gardening workshops, cooking demos, learning sessions with farmers, and a career day for students will be held during these field days and will be offered for FREE to everyone.


Here are the highlights of the East-West Seed Field Day 2018:












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The biggest gathering of seed industry players in the world with literally hundreds of seed experts, traders and buyers from all over the world are now in the Philippines for the 25th Asian Seed Congress (ASC). The congress is jointly organized by the Asia Pacific Seed Association (APSA) and the Philippine Seed Industry Association (PSIA). This will be the third time that our country is hosting this prestigious seed conference.



APSA is the biggest regional seed trade association with more than 600 members from 50 countries, accounting for more than one third of the global seed trade. Since it’s inauguration in 1994 in Chang Mai, Thailand, this exclusive event has attracted close to 2,000 delegates annually, including key executives, officials, legislators and scientists who all share a common stake in the development, production, distribution, regulation, and trade of quality seeds.


Anchored on the concept, “Seed the Future,” the Congress also hopes to reinforce the significant role that the largely ignored tiny seed play in our daily lives, as the main source of our food, clothes, fuel, among other things.

“The Philippines is proud to once again host this year’s Asian Seed Congress, especially as it celebrates its 25th year. Our annual gathering is something that all of us in the seed industry look forward to because it is the time where, together, we learn new seed technologies, exchange views on regulatory trends, network for seed trading, reconnect with colleagues in the industry, experience, explore opportunities for farmers to further grow their businesses, and jointly discuss strategies on how to better promote and protect the industry. We are also excited on the business that will be generated in the trading tables knowing that our regional seed industry is the strongest around the world,” PSIA President Mary Ann Sayoc adds.


APSA President Brenda Dosseyfor her part said that the organization’s growth to become the largest regional seed association in the world is through the cooperation of the Food and Agriculture Organization and the Danish International Development Agency aimed at promoting quality seed production and marketing in the Asia and Pacific Region. Dossey adds that APSA has already established strong linkages with international organizations for economic cooperation and development.


For her part, APSA Secretariat Acting Director May Chodchoey said that “the Asian Seed Congress facilitates a prime opportunity for stakeholders to get together in one place where delegates can network, grow their business and get updates on the latest industry developments and technologies, to gain an edge in the most populous and lucrative region in the world.




Sen. Cynthia Villar, Chairperson of the Senate Committee on Agriculture and Food, said that while the Philippines may be regarded as one of the emerging leaders, there is still a necessity to explore additional growth in this sector and ensure that is protected by the right regulatory framework. Villar filed Senate Bill 322, which seeks to set up a continuing national program for hybrid and other quality seeds production which hopes to complement the existing SEED Industry Development Act (SIDA).

The two-decade old SIDA is up for amendment and the seed industry is excited looking forward to additional measures that will improve, safeguard and strengthen the country’s seed industry.

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I’m Cie. An ex-Banker turned Blogger. An unshakable optimist, I gave up the security of a 9 to 5 job to look for that undefinable something that has made me restless over the years. And now armed with nothing more than a passion and a dream, I’m slowly discovering more about life surrounded by people in events and in places I’ve only read about.

The Diva Princess is also a Bibliophile, Anglophile, Lover of all things British and Korean, Sucker for British accent, Fangirl of Korean Dramas and idols, Liverpool, Cristiano Ronaldo, Rafa Nadal and Britney Spears. A Harry Potter Fanatic.


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