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Adventures of a Diva Princess

Burger King Finds His True Match


I’m a burger – person, I love burger the most and I’m always on the lookout for the best burger in town. I remember when I was in Seoul and it was so cold that one November day, I was hankering for a good-old burger to lift me up. I look all over because I don’t like the burger in the hotel where I’m staying. And then I saw a Burger King at Myeondong and I was so happy. I was disappointed when I entered the place because the line is long and everyone seemed to huddle inside. But I waited because the thought of juicy, smoky taste hot off the grill burger is making me happy.


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Burger King has always been my go-to burger and I tried all their burgers believe me. This time what makes me happy is that Burger King officially launched the new Cheetos 4 Cheese Crunch Burger. Held at the Burger King Greenhills last July 14,2017, the launch of the Cheetos 4 Cheese Crunch Burger simply wowed us because the new burger have the unique combination of four-cheese flavors with our favorite flame grilled patty and what is amazing is it is made even better with the addition of Cheetos signature crunch.



So what do you think is inside the Cheetos 4 Cheese Crunch? It is made with Cheetos Cheddar Jalapeno and 100% beef patty bringing a cheesier, beefier, tastier, and hotter burger experience. Sharing the spotlight are its other ingredients, which include Mozzarella, Swiss cheese, American cheese and Cheddar Cheese sauce. It was so delicious especially when it's hot off the grill!


During the launch, it was also revealed that Burger King Philippines is rooting for an ideal partner for the Cheetos 4 Cheese Crunch Burger with no less than a milkshake. If you’re as fond as me of watching 1950’s themed American movie, I’m sure you’ll notice how they always order their burger with a Milkshake.

Well you could try one now as Burger King Philippines is blending a special concoction of thick milkshakes made up of creamy vanilla, rich chocolates or strawberry dreams. But this blend remains in the BK kitchen as they want to hear first of what you think of the great addition to the menu. Is it a yay or a nay?

As one of the first who have a heavenly taste of the thick-blended milkshakes where every slurp is a burst of creamy, yummy goodness, then its’ a big YAY!  I love how the milkshake perfectly complements the unique flame grilled taste of their burger and the soft and crispy quality of their thick cut fries.


This new variations and reinventing of their products is one of Burger King’s continued effort to satisfy the craving of Burger King’s consumers according to Ms. Jo Anne Tan, Burger King Philippines Marketing Head. She added that “we hope to bring milkshakes in the Philippines to complete the “indulgent American burger experience.”  


The heavenly cups of thick and creamy goodness will be surprisingly affordable so they’re definitely to watch out for and you decide whether its’ a YAY or a NAY to partner this with a burger.

Highlights and Sidelights:



Me and Chester the Cheetos



Chester - The One True King



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Eight years ago, young entrepreneur, Rolandrei Viktor “Zark” Varona discovered a vacant 20- sqm. commercial space along Taft Avenue. At that time, the former OFW, who had just concluded a two-year stint in the kitchens of a cruise ship already owning a franchise for a noodle shop that unfortunately did not work. After six months, he revisited the spot and knew that the location held much potential for a burger joint.

“We did a study and found out that during that time, walang casual dining burger joint. So, I filled the gap sa market, yung need sa market na I think may potential mag scale up. Hindi naman ako nagkamali. Sinimulan ko yung Zark’s.”, Zark recalls.


Arising from this observation, “Zark” Varona has found the middle ground in offering hamburgers that truly satisfy even the most gargantuan appetites, yet at prices that do not break the bank. Thus, Zark was born.


The burger market, highly concentrated in the youth market, seems to have embraced Zark’s wholeheartedly!

IT'S FRESH. IT'S HUGE. IT'S GREAT

Consistent with Zark’s Burgers’ tagline “Fresh. Huge. Great.” The burgers come out fresh in huge servings, offering a great and filling dining experience with a sporty theme in mind.

Recently, Zark’s taking burgers to the next level with its all-new burger offerings starting at Php109! Among the burgers included are:

The New Orleans favorite, Ragin Cajun, is your pick for something spicy!


Ranch Time, for burgers topped with Zark’s version of Cajun dressing.


Floyd Chicken Sandwich is boneless deep-fried chicken oozing with garlic cream cheese in six different herbs and spices.


Sloppy J wins with its homemade chunky meat sauce.


Aside from these, Zark’s is also famous for:

The Deep-Fried Bacon Wrapped. Quarter pound deep-fried cheeseburger with their signature Barbeque Rhum sauce.

Luther Burger. Double cheeseburger with two bacon strips sandwiched in honey-glazed donuts.

Thunder Mac & Cheese. Burger topped with mac & cheese and bacon strips.

Jawbreaker. Triple cheeseburgers with two slices of spam and bacon strips smothered in cheese sauce.

Tombstone. Eight all-beef patties, four slices of stacked American cheddar, topped with overflowing cheese sauce.

Are you hungry yet?

With these very affordable burger with big servings, Zark’s is quite popular.


“I think it’s really the value for money. The principle is to be fair, not only with my suppliers, not only with my team members, but also with the customers. I don’t want to rip them off, ganun yung values ko. I give them the values sa ibabayad nila. And I think they appreciate (naman) what we serve to them,” Zark explained.

“I think it’s the right time for us to announce to everyone that we are here; we’re taking the Zark’s brand to the next level and we’re the number one casual dining burger joint.”


At present, there are currently 32 branches nationwide -- with four currently in Visayas. With eight more opening including Davao and Cagayan de Oro. Expansion in the North furthers as a new store in Clark opens, going forward by city. This is the pace that Zark prefers for the growth of all his company-owned branches.


 “We have developed a system, built our own commissary, strong and competent management team. Along with that, yes. We are opening our doors for franchising.”

For franchising inquiries, please feel free to contact franchise@zarksburgers.ph

For more information about Zark’s Burgers, follow them on FB: https://www.facebook.com/ZarksBurgersPH/

Photos: Official Zarks FB
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Who Am I?

I’m Cie. An ex-Banker turned Blogger. An unshakable optimist, I gave up the security of a 9 to 5 job to look for that undefinable something that has made me restless over the years. And now armed with nothing more than a passion and a dream, I’m slowly discovering more about life surrounded by people in events and in places I’ve only read about.

The Diva Princess is also a Bibliophile, Anglophile, Lover of all things British and Korean, Sucker for British accent, Fangirl of Korean Dramas and idols, Liverpool, Cristiano Ronaldo, Rafa Nadal and Britney Spears. A Harry Potter Fanatic.


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