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Adventures of a Diva Princess

Now is the time to taste, feel, and experience Pinoy pride – via your mobile phones!

Together with SM Supermalls’ continuous support to local and MSME tenants as we now transition to a new lifestyle, let’s take this chance to #SupportLocalAtSM and get our hands on our all-time Pinoy favorites – whether it be food, fashion, wellness, or other essential needs – and we’ll have them delivered to you in a few taps!


“This Independence Day, we encourage everyone to buy local as a way to help businesses, especially Filipino brands and homegrown MSMEs, who have been greatly affected by this pandemic,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.

Here’s a list of local finds you can check out at SM this Philippine Independence Day:

Filipino Food & Beverage. 

Crispy Pata, Kare Kare, Banana Chips, Tablea Chocolate, Cordillera Coffee, Suman Latik – these are just some of the hard-to-make-at-home Filipino delicacies we all miss, and are available to take out or pick up from SM tenants. Simply join the Viber community “Takeout and Delivery at SM” here for a list of everything local that you crave.


Local Fashion & Accessories. 

Filipino textiles and native design patterns are the new norm! Support local artisans by checking out a wide selection of locally made accessories, beachwear, and printed shirts and dresses available at SM.


Home & Living. 

Spruce up your space and shop for new tableware like woven placemats and coasters and locally made mugs and utensils for your quarantine home celebrations. Think local!


Health & Beauty.  

Many Filipino health and beauty products are world-class and sought after abroad. From shampoos, soaps, lotions, and even organic oils – there is definitely much to choose from for skin and body pampering.


Baby & Kids. 

Play dress up at home with your kiddos. From your newborns to your pre-schoolers, dress them in outfits that are proudly made by Pinoys!


All these and more can be viewed at SM’s Philippine Independence Day Digital Catalogue. Plus, you can have your purchased items delivered to your home via our pabili and delivery apps! The complete catalog with details on delivery services is now available for download on your favorite SM mall’s Facebook page.

To give you some rock n’ roll at the convenience of your homes, shoppers can get a chance to watch Pinoy rock icon Bamboo via SM Supermalls’ first-ever virtual concert happening on June 20 at 8 pm via ZOOM. Fans can get a chance to win an exclusive pass for every single-receipt purchase of P500 from June 10-14.


To know more about SM’s takeout and delivery services, visit www.smsupermalls.com or join SM Supermalls’ official Viber communities here.
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It is a celebration of patriotism, history and culture as SM City Baliwag stand with the nation in the commemoration of 121st Philippine Independence Day.


Igniting the celebration were over 300 contingents including men in uniform who shared their talents and skills in troop demonstration on one unique occasion. Present on the ceremony are troops from Armed Forces of the Philippines, Philippine National Police, Bureau of Fire, Bureau of Jail Management and Penology, Baliwag Traffic Management Office, Municipal Disaster Risk Reduction and Management Office and Boy Scouts of the Philippines.


The 48 Infantry Battalion imparted their skills in squad demo, giving audience an overview of their gears and preparation in time of battle.

Troop from AFP’s 48 IB Band also proved their talent beyond battlefield through their timely performance of the popular OPM song Bandila. Viewers and guests were also inspired as they sang their momentous piece Sundalo.


SM City Baliwag welcome Independence with a meaningful presentation of Baliuag’s pride- the Rondalla Performers by Cuerdas Music & Arts Center with their performance of the Philippine Nation Anthem followed by special folk songs through the accompaniment of their cuerdas or stringed instruments.


To engage shoppers on the country’s rich culture and tradition, SM City Baliwag, brought to life some of popular Filipino games, through an imaginative Pop Art Installation that gave a playful take on the traditional Pinoy sports such as sepak takraw, sipa, palo sebo, luksong baka, and saranggola. The Pop Art Filipino Game were showcased through dimensional figures of Pinoy kids at play.

“We hope to impart the valuable Filipino traits to the new generation through our centerpieces,” said SM City Baliwag Assistant Mall Manager Rodora Tolentino. She shared that the mall’s Pop Art displays Filipino’s teamwork, resilience and camaraderie; qualities that contributed to our freedom.

SM Center Pulilan likewise promoted Filipino pride with a colorful presentation of Bulacan’s famous Fiestas. The Kneeling Carabao, Buntal, Singkaban and Obando Feast were interpreted through a modern centerpiece located at the mall atrium.

The Philippine Independence Day is celebrated simultaneously in all SM Supermalls.

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CITY OF SAN JOSE DEL MONTE – A respectful and meaningful celebration of Pinoy Pride was held at SM City San Jose del Monte as an observance of the 120th Philippine Independence Day.


The FCPC Baliktanaw Performing Arts dancing the ‘Jote De Paragua’, a traditional dance originated from Cuyo, Palawan where ladies wave their manton, or decorative shawl, while the gentlemen keep brisk pace with bamboo castanets.

At exactly 9 o’clock in the morning of June 12, mall employees, tenants, affiliates, and partner agencies were all dressed up in their Barong Tagalog and Filipiñana costumes as a tribute and sign of their nationalistic gesture for the Independence Day celebration.

The invocation was led by the members of First City Providential College (FCPC) Baliktanaw Performing Arts by singing the Tagalog version of Celine Dion and Andrea Bocelli’s ‘The Prayer’, followed the entrance of colors commanded by SM City San Jose del Monte’s security forces together with the San Jose Band.


Bulacan X-Factor grand champion, Famela Anne Aglabtin is giving the breathtaking performance by singing the patriotic song of Anthony Castelo, ‘Daking Lahi’ during the 120th Philippine Independence Day.

The ceremonial singing of Lupang Hinirang was led by the grand winner of Bulacan X Factor, Famela Anne Aglabtin. She also gave a breathtaking performance by singing the patriotic song of Anthony Castelo, ‘Daking Lahi.’


(L-R) Tungkong Mangga Brgy. Captain Bernardo Medina; San Jose del Monte Deputy Chief of Police Chief Inspector Romeo Gahid; SM City San Jose del Monte Assistant Mall Manager, Arch. Nelson Lopez; Customer Relations Services Manager Leandro Rosario Jr.

The Baliktanaw Performing Arts constantly showcased the world class talent of Filipinos as they gracefully twirled to the traditional dance called the “Jota de Paragua”, originated from Cuyo, Palawan wherein ladies wave their manton, or decorative shawl, while the gentlemen keep brisk pace with bamboo castanets. Jota, coming from once popular Spanish capital of Seville and adapted by the local dancers of Palawan.

SM City San Jose del Monte employees, tenants, affiliates, and partner agencies are waving their flaglets during the celebrations of the 120th Philippine Independence Day.

Moreover, the group continuously promote the Philippine culture by having a series of cultural show at the mall’s atrium, swaying to the different Filipino traditional dances.

Gracing the event was Tungkong Mangga Barangay Captain Bernardo Medina who gave thanks to SM Supermalls for always giving importance to the country’s independence 120 years ago. “Bawat isa sa atin ay may kanya kanyang kalayaang nais makamit, indibidwal man, komunidad man, isang bayan, o isang bansa. Ang kalayaan po ay hindi natatamo kung walang pagkakaisa.” Medina added.

Furthermore, Assistant Mall Manager Arch. Nelson Lopez said that we Filipinos should always be grateful and should always honor our Philippine Flag for it is the symbol of our triumph and independence. “Huwag nating kalimutang magpasalamat sa kalayaang tinatamasa natin sa kasalukuyan. Hangga’t nananatili ang pagmamahal sa bayan, ang Pinoy Pride ay patuloy na magniningning sa buong daigdid” Arch. Nelson said.

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Pinoys traditionally celebrate community events in town centers and marketplaces but now, festivities have found a home in modern-day community plazas – the malls. SM Supermalls has long been a witness of different Pinoy milestones, family bonding moments, and national celebrations brimming with Pinoy SMiles! 


This June 12, SM Supermalls pays tribute to Pinoy pride with Pinoy SMiles at SM, a one-of-a-kind celebration of Independence Day, through fun happenings and promos in 70 malls nationwide.

“SM continues to serve as a place to celebrate victories, and there is no bigger triumph for our country than our independence. We’ve prepared exciting events and deals as we join hands in honor of the Philippine Independence Day,” said Jonjon Agustin, SM Supermalls senior vice president for marketing.


From June 1 to 12, customers can experience their favorite local street food at Eats Pinoy! – a food fair and culinary feast showcasing Filipino treats and delicacies.


Mallgoers can also catch Pinoy Fashion event on June 8 to 12, where style gurus infuse a modern twist in traditional Pinoy fashion pieces. They can also indulge in best-loved hits of their favorite Pinoy music icons at the P-Pop Fest music sessions.


Everyone is also invited to join the #PinoySMileChallenge from June 5 to 12 via the SM Supermalls Mobile app to win exciting prizes.


As a bonus treat, SM shoppers can get up to 70% off on fab finds at the Pinoy SMile Sale on June 12, where SM Advantage Card holders can avail more discounts during the two-hour SMAC specials.

Celebrate Pinoy SMile with pride this Independence Day at SM Supermalls!

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The day we attained freedom will always be a chapter worth remembering for each and every Filipinos. And as much as it is observed nationwide, SM Bulacan Malls prepared an exciting yet meaningful line of events to pay tribute to our land’s well fought Independence.


Bulakeños will sing a new hymn of freedom this June 12 as SM City Baliwag and SM City Marilao celebrates Original Filipino Music with its P-Pop Fest happening at the Mall Atrium.  Homegrown artist Terence and Marguax will belt out best of OPM songs while in SM City Baliwag, the search is on for the most talented Bulakenyo. Calling all musically inclined individuals with a Pinoy heart, SM City Baliwag is holding the contest open to all participants.  

With a performance relevant to Independence Day theme, interested folks may sing any song in Filipino may it be acapella, with minus one or with instrument as accompaniment. Joining is easy! Participants need to present Php 1,500.00 single or accumulated receipt purchase from May 26 to June 9, 2018, from any SM City Baliwag tenants/ establishments. Registration is ongoing until June 9, 2018 up to 12noon only.

To better express their nationalistic pieces, performers will be given a maximum time of 5 minutes to serenade the audience.  An exciting array of prizes await winning acts for as much as P10, 000 worth of SM GCs for the first place, P7, 000 worth of SM GCs for the second place and P5,000 worth of SM GCs for the third place.

For complete details on contest mechanics you may contact SM City Baliwag at (044) 761-0736/ 761-0723. Also like and follow SM City Baliwag on Facebook, Twitter and Instagram for event and promo updates.

Mall goers will also be able to get revolutionary discounts on great items during SM City Baliwag and SM City Marilao’s Pinoy Smile Sale. Celebrate your freedom to shop and get as much as 70% off on great finds this June 12. A special discount on Pinoy food are likewise offered to shoppers on June 1-12 with the Eats Pinoy!

SM Malls in San Jose Del Monte, Marilao, Baliwag and Pulilan will also celebrate Philippine Independence by holding a simultaneous flag raising on Tuesday. This event is an annual celebration participated by employees, tenants and shoppers of each malls as well as the communities in which SM serves.

Apart from the simultaneous flag raising, a series of cultural show will follow to commemorate the 120th Philippine Independence. Festive and vibrant musical dance parade will be performed live by the First City Providential College Baliktanaw Performing Arts at SM City San Jose Del Monte. Exhibits, iconic and unique centerpieces will be unveiled at SM City Marilao and SM City Baliwag.

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The country’s 112th Independence Day was marked with a grand celebration as Jollibee, the country’s number one fast-food chain, welcomes Independence Day with more than five hours of fun-filled entertainment at the Metrotent Convention Center in Pasig.


The #PinoyAndProud 2016 Grand Independence Day Celebration and Countdown was attended by thousands of Jollibee customers. Performances by top Pinoy talents led by Sarah Geronimo, JK Labajo, Elmo Magalona, Spongecola, and Itchyworms livened up the crowd.  Jollibee ambassadors Jodi Sta. Maria and the Legaspi family Zoren, Carmina, Mavy, and Cassy also turned up during the celebration.



During the celebration, the Jollibee’s latest anthem was released for the first time to the public.  Titled “Sarap at Saya”, this inspirational song is written for the country’s 118th Independence Day, to remind everyone how joyful it is to be Filipino and to highlight the many qualities that make every Pinoy proud of our beautiful country and unique culture, in short an anthem that is sure to make Filipinos #PinoyAndProud.


Through the years, Jollibee has consistently introduced generation-defining jingles through its TV commercials. Top hits include the iconic “Beeda ang Saya” and “I Love You Sabado,” which captured the hearts of Pinoys of all ages. The brand’s latest anthem—especially composed for Independence Day—is slated to become another classic. 

“Sarap at Saya” redefines Pinoy pride by igniting interest in commemorating the one truly Filipino holiday of the year, and in celebrating Independence Day as one resilient, jolly, and hopeful nation.

Rachelle Ann Go, the country's emerging international musical titan and star of the London West End productions of Miss Saigon and Les Miserables, and The Voice Kids Philippines Season 1 runner-up and teen singing sensation Darren Espanto brought the anthem to life with their emotional rendition.


It was also during the countdown that the song was performed live for the first time by Darren joined by The X Factor Philippines season 1 champ KZ Tandingan at the Jollibee#PinoyAndProud: 2016 Independence Day Celebration and Countdown.


The music video version, starring Rachelle Ann and Darren, premiered on local TV and online through the Jollibee Facebook page and on the official Jollibee YouTube channel last June 12.


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Celebrate the spirit of Filipino freedom at Araneta Center with food, art and music events that are sure to entertain and rekindle your Pinoy pride!


Taste the flavors of the Philippines at the center-wide food expo from June 10 to 12. This delightful food event will be held simultaneously at Gateway Mall, Ali Mall, and Farmers Plaza and showcase products from different regions at the malls’ respective activity area. On June 11, a boodle fight will ensue headlined by the Binibining Pilipinas queens at the Farmers Market; those who will register on the Binibining Pilipinas official Facebook page can participate.

Love art? Visit the Araneta Center on June 11 at 10AM for a street mural painting activity at the Gateway Food Park. Watch local artists paint their interpretations of Philippine Independence on special installation provided by Megawide Construction Corporation, or grab your own paintbrush and unleash your inner Juan Luna! In conjunction with the Colors of the Philippines campaign of Davies Paints, participants also stand to take home goodies.

In the evening, the Gateway Food Park transforms into a music hub with the #ATMKalayaan Rock Concert. Powered by Pinoytuner, it features top indie acts Autotelic and Mayonnaise, headlined by Ebe Dancel, and supported by the UP Music Circle Band. This free event will culminate as the clock strikes midnight on Independence Day. Registrants to the #ATMKalayaan concert on Araneta Center’s official FB page will take home treats from Universal Robina Corporation.
                                                                                                                     
Araneta Center has even more exciting offers for shoppers with its Independence Day Weekend Specials. Visit Gateway Mall, Ali Mall and Farmers Plaza from June 10 to 12 and enjoy amazing shopping discounts. @Araneta Center Twitter followers will also get the chance to win P5,000 in cash by answering a question between June 6 to 12, posted with the hashtag #ATMKalayaan.


With plenty of exciting events and exclusive offers all year round, Araneta Center is truly the place for freedom and fun-loving Filipinos! For more event updates and promos, visit its official website at www.aranetacenter.net.
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Who Am I?

I’m Cie. An ex-Banker turned Blogger. An unshakable optimist, I gave up the security of a 9 to 5 job to look for that undefinable something that has made me restless over the years. And now armed with nothing more than a passion and a dream, I’m slowly discovering more about life surrounded by people in events and in places I’ve only read about.

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