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Adventures of a Diva Princess


Jollibee is starting the new year with a new LSS for you as it launches a new commercial for the beefy and saucy Burger Steak—featuring popular Filipina actress, host, and singer Anne Curtis and joined by the Popstar Royalty herself, Sarah Geronimo!

The two icons of Philippine entertainment team up in this catchy new ad to sing a new jingle based on Geronimo’s 2014 hit “Kilometro.” In the commercial, Curtis and Geronimo display their own famous vocal talents then team up to sing about the linamnam ulam combination of Burger Steak’s 100% pure beef patty and its flavorful mushroom sauce.

“I’m so glad to have my good friend Sarah join me for this commercial!” says Curtis. “Our previous jingle based on another song of hers was such a big hit, so I am so happy to be able to sing with her for this new one to continue promoting the delicious, beefy-saucy linamnam ulam Jollibee Burger Steak.”

“Burger Steak is one of my most favorite na kainin sa Jollibee,” said Geronimo. “I’m honored to do this commercial with Anne, and I’m really flattered na kanta ko uli napili to be Burger Steak’s new jingle!”  



Have the beefy-saucy linamnam ulam Jollibee Burger Steak anytime you like! It’s available in all Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru for only PHP 50.00 for the 1-pc. Burger Steak Solo. For more updates on Jollibee products, don’t forget to Like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @jollibee on Twitter and Instagram.
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Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches its first-ever television commercial with Sarah Geronimo on June 1. On May 30, Shopee announced that Sarah Geronimo is their new ambassador just in time for the Shopee 6.6 – 7.7 Lowest Price Sale.


Sarah first performed the “Shopee Spaghetti” commercial in front of thousands during the launch event of her cosmetics brand, POP Studio, on Shopee.


The television commercial which put a creative twist on the classic novelty song “The Spaghetti Song” by the Sexbomb Girls, garnered a good reception from Filipino viewers across the country.



Shopee’s previous television commercials have been recognized by several organizations for its innovation and influence. This includes the Shopee 9.9 Super Shopping Day television commercial, which was crowned the number 1 YouTube ad in the Philippines at the Youtube Ads Leaderboards by Google last March 25. In addition, the Shopee-pi-pi song was also named the People’s Choice for the Last Song Syndrome (LSS) Award by the same organization.

Watch it live:


Ruoshan Tao, Head of Marketing, Shopee Philippines, said, “Coming from the viral Shopee-pi-pi television commercial, the Shopee Spaghetti commercial is another song with a catchy tune and a fun dance that will surely entertain our Filipino audience. We look forward to sharing more creative content with our consumers in the upcoming months.”

The Shopee 6.6 – 7.7 Lowest Price Sale from June 3 to July 7 offers consumers five weeks of unbeatable deals including free shipping with ₱0 minimum spend on selected brands or categories daily. There will be one million Lowest Price Deals, daily 100% cashback vouchers, and ₱1 Deals up for grabs. Additionally, consumers can look forward to special deals up to 90% off from top local and international brands including P&G Hair, Huawei, Colourette, Colgate, Silverworks, Maybelline, Unilever Personal Care, Watsons, and Olay. Leading industry players such as BDO, Cebu Pacific, and iWant are also participating to offer Shopee users exclusive promotions.

For more information on the Shopee 6.6 – 7.7 Lowest Price Sale, please visit https://shopee.ph/m/6-6. Download the Shopee app for free via the App Store or Google Play. Visit https://shopee.ph for more information.


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Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announces Popstar Princess Sarah Geronimo as their new brand ambassador in time for the Shopee 6.6 - 7.7 Lowest Price Sale, happening from June 3 to July 7. On June 1, Filipinos can stay tuned for the first-ever television commercial of Shopee with Sarah Geronimo.


Martin Yu, Associate Director, Shopee Philippines, said, “We are very happy with how Shopee performed in 2019 and to ramp up our efforts, we are following this up with a big campaign featuring our new brand ambassador, Sarah Geronimo. We believe that Sarah’s approachable and bubbly personality is a perfect representation of the Shopee brand and we are thrilled to have her become part of the family. We invite everyone to join us in celebrating the Shopee 6.6 - 7.7 Lowest Price Sale.”

Happening from June 3 to July 7, the Shopee 6.6 - 7.7 Lowest Price Sale promises five weeks of unbeatable deals with up to 90% off from leading brands including P&G Hair, Huawei, Colourette, Colgate, Silverworks, Maybelline, Unilever Personal Care, Watsons, and Olay. Users can enjoy free shipping with ₱0 minimum spend on selected brands or categories daily as well as one million Lowest Price Deals, daily 100% cashback vouchers, and ₱1 Deals.

Bigger and better surprises in store for users

Shopee 6.6 - 7.7 Lowest Price Sale will feature 35 days of themed promotions happening from June 3 to July 7. Key highlights includes:


Shopee 6.6 - 7.7 Lowest Price Sale will feature 35 days of themed promotions happening from June 3 to July 7. Key highlights include:

Category days such as TV, Audio, & Gaming Sale on June 28, Mobile Sale on June 30, and Korean Skincare Sale on July 4. 

Mechanic days including:

Vouchers Sale on June 3, featuring seller, category, and sitewide vouchers up for grabs

Free Shipping Sale on June 4, featuring free shipping with ₱0 min spend across the platform

Flash Sale on June 12, with an upsized Flash session happening 10 times across 24 hours. 

Super Brand Days from June 17 to June 21 featuring leading brands across categories including Huawei, Maybelline, Hanford, Unilever Homecare, and Unilever Personal Care.

Exclusive deals from partners including BDO, Cebu Pacific, and the official store launch of iWant. 

For more information on the Shopee 6.6 - 7.7 Lowest Price Sale, please visit https://shopee.ph/m/double-double. 

Download the Shopee app for free via the App Store or Google Play.

Visit https://shopee.ph for more information. 


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Days ago PAGASA officially declared the onset of the summer season. And this year’s summer is going to be hot indeed, but don’t worry Fruitas is going to make this summer healthy and refreshing!

Last March 22, Fruitas launched their latest “Fresh Ka Pa Ba?” campaign at the Le Village Food Park in Quezon City and along with it is the official introduction of Sarah Geronimo as the newest face of Fruitas. The Popstar Royalty opened the event with a Fruitas dance and jingle to the delight of the guests and Popsters who were at the grand launch.


Named as the newest Fruitas brand ambassador, Sarah embodies the freshness and energy that comes with being healthy and happy. She makes it a habit to take fruits every day, knowing that a fruit a day is a great way to prevent a lot of diseases. 



One way to meet your daily fruit requirement is to take juices, a smart and easy way to consume the vitamins and nutrients that your body needs.

Another way to make your summer healthy is to do the #FruitasShakeMuna dance moves! As Fruitas Holdings Inc. President and CEO Lester Yu shared, “This year, we want to make every Filipino’s summer fresh despite the heat. And what better way to do it than with a fresh Fruitas shake and dancing! It can make you healthy and make you feel great all the time. I really hope everyone can join the #FruitasShakeMuna dance contest and experience how the refreshing goodness of Fruitas juices can help you achieve good health.”

Join in on the summer fun with Fruitas today! All you have to do is upload your own #FruitasShakeMuna dance cover with a caption on why you choose Fruitas as your ultimate refresher on Facebook, Instagram or Twitter. Who knows, you may be one of the five lucky winners to get the chance to win P20,000 and a one year’s supply of Fruitas!



You too can say no to stress and yes to fresh. Look good and feel good with Fruitas this summer! For more information about the #FruitasShakeMuna dance contest, you may visit Fruitas on www.facebook.com/FruitasShakes/ and www.instagram.com/fruitasshakes.



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Over the years we’ve seen many sides of Sarah Geronimo that made her the Popstar Royalty that she is today. And all those times, the Popsters have cheered her on all her endeavors. This time Sarah reveals that she has also learned how to cook.


For Sarah, nothing beats preparation and hard work when it comes to pursuing any interest. This has always been her magic formula to succeed in whatever she chooses to do. She also emphasized the importance of having help or assistance available whenever needed. For this, she counts on her mentors who help bring out her best, whether she’s performing on-stage or acting on-screen.

During the launch of Phoenix SUPER LPG last March 20, 2019 where she was also introduced as its brand ambassador, Sarah shared that although it took her a while, she really wanted to learn how to whip up culinary hits in the kitchen.

“Ginusto ko po talagang matutong magluto. Parang ang sarap kasi sa pakiramdam na kaya mong ipagluto ‘yung pamilya mo and mga friends mo (I really wanted to learn how to cook. It feels good to be able to cook for your family and friends),” shared Sarah.

Having discovered the joys of cooking, Sarah took culinary classes to further her newfound passion. She started with little experiments--from whipping eggs correctly, to cooking simple dishes. Eventually, Sarah learned to make Filipino favorites such as adobo and sinigang.

“Marunong na rin po akong gumawa ng iba’tibang sauces (I also know now how to make different sauces),” Sarah quipped in between laughter.

And to help in her discovery of the joys of cooking, Sarah admits to getting some help. She admitted to needing a safe and simple tool to help her.

THE TASTE OF DISCOVERING MORE JOYS

Sarah swears by Phoenix SUPER LPG, which promises a safe, sigurado, and simple cooking experience. It uses a German-made SRG regulator with an inlet safety valve, a reserve indicator, and snap-on mechanism.

“Using Phoenix SUPER LPG makes me feel more at ease kasi ang dali n’yang gamitin, making cooking even more enjoyable and hassle-free. Sarap pala magluto! (Using Phoenix SUPER LPG makes me feel more at ease because it’s so easy to use, making cooking even more enjoyable and hassle-free. I realized how much it feels great to cook),” she said.


With features that highlight safety, certainty, and simplicity, Phoenix SUPER LPG helps Sarah pursue her new passion and discover the joys of cooking.

“We are happy to be partners with Sarah as she expands her passion from the stage to the kitchen. Just like anyone who cooks, she needs a reliable partner to make this experience more enjoyable. With Phoenix SUPER LPG, she’s sure to find more joy in cooking,” Phoenix Petroleum Assistant Vice President for Brand & Marketing Celina Matias said.


To order your own Phoenix SUPER LPG, please call #SUPER (#78737) for nationwide delivery.

EVENTS HIGHLIGHTS

Attendees were taught by Chef JM Sunglao simple, five-minute, easy-to-make meals so they, too, can make their own dishes using the all-new Phoenix SUPER LPG.





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‘Tis the season for Christmas parties—and impressive production numbers to liven up the festivities.

In the latest episode of 14/29 Petsa de Peligro JolliSerye—Jollibee’s pioneering digital web series—the Happy Calendar House barkada is faced with another challenge that’s seemingly impossible to conquer during Petsa de Peligro. With VIP guests coming to the company’s Christmas party, and with all the party’s budget spent on decorations and lights and sounds, it got the barkada scrambling to find the best performers for the night’s entertainment.

Good thing that Nina, the “kikay-diva ng Accounting” and the person in charge of planning the party, knows two singers who fit the bill: Christina Aguilar and Britney Fierce, friends from her college singing group. Played by Sarah Geronimo and Anne Curtis respectively, these two characters bring next-level star power through memorable comedic and musical performances to Jollibee’s first-of-its-kind branded digital series.




“Sobrang nakakaaliw ang characters namin ni Anne dito sa JolliSerye,” shared Sarah. “First time ‘to na we got to work together, and I’m so thankful na sa ganitong project na very light, positive, and masaya.”

“Ang tagal ko nang gusto ma-invite as a guest star in JolliSerye! After seeing so many icons like Janno Gibbs, Jolina Magdangal, Gary Valenciano., Eugene Domingo, Cherie Gil, and James Reid play such hilarious characters that’s super well-written talaga, at the back of my mind I was wishing na sana ako naman,” Anne, who had a couple of hit online videos with Jollibee for her Linamnam Burger Steak endorsement, said. “And super swerte ko pa that I got to share an episode with the one and only Sarah Geronimo!”





From ads to longer-form content that expands brand stories

The 14/29 Petsa de Peligro JolliSerye is the first branded content series that the fast-food giant introduced online. With a sitcom structure, this series features various storylines that get resolved with the help of special guest stars and Jollibee’s delicious and value-for-money offering, JolliSavers.

From iconic TV ads featuring some of the nation’s brightest celebrities, Jollibee has embraced the digital revolution with longer-form content that tells compelling, heartwarming stories. Its newest digital content arm, Jollibee Studios, was recently launched officially with the promise of innovative storytelling delivered online.

“Masayang maging bahagi ng Jollibee family,” Sarah said. “Through the years, masarap sa puso na marami akong napapasaya kasama si Jollibee. At ngayon naman na may Jollibee Studios na, kasali pa rin ang mga endorsers tulad namin ni Anne.”

“It’s such a wonderful experience to film a music-related episode with Sarah, who’s really my idol pagdating sa kantahan. But not only that, the whole crew and the cast made it super fun!” Anne said.

“We’re so happy that both Sarah and Anne have been very enthusiastic about our last episode for Season 2 and gave their 100% best,” said Cathleen Capati, Jollibee’s AVP for Flagship Category. “Guest stars like these two icons and beloved Jollibee family members truly empower us to create and bring entertaining, relatable digital content to Pinoy netizens.”

Sarap ng Payday, sa Presyong Everyday

At the heart of every 14/29 Petsa de Peligro JolliSerye episode is the strong friendship of the Happy Calendar House barkada and the undeniable value delivered by their favorite JolliSavers.

With JolliSavers, enjoying the satisfyingly delicious meals you love is possible every day even when it’s Petsa de Peligro! For only P50.00* or less, indulge in your favorite Jollibee best-sellers such as the Cheesiest, Meatiest, Sweet-Sarap Jolly Spaghetti (P50.00*), the beefy-saucy Linamnam Ulam Burger Steak (P50.00*), the extra beefy and extra cheesy Jolly Hotdog (P50.00*) and ang nag-iisang Langhap-Sarap Yumburger (P35.00*).

Catch the latest episode of 14/29 Petsa de Peligro JolliSerye by subscribing to Jollibee Studios (youtube.com/JollibeeStudios), liking Jollibee Philippines on Facebook, and following @Jollibee on Twitter and Instagram.

* Prices may vary across different locations.

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Who Am I?

I’m Cie. An ex-Banker turned Blogger. An unshakable optimist, I gave up the security of a 9 to 5 job to look for that undefinable something that has made me restless over the years. And now armed with nothing more than a passion and a dream, I’m slowly discovering more about life surrounded by people in events and in places I’ve only read about.

The Diva Princess is also a Bibliophile, Anglophile, Lover of all things British and Korean, Sucker for British accent, Fangirl of Korean Dramas and idols, Liverpool, Cristiano Ronaldo, Rafa Nadal and Britney Spears. A Harry Potter Fanatic.


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