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Adventures of a Diva Princess

Samsung loyalists are in for a treat at this year’s Galaxy Week. Exciting deals, bundles, and limited-time offers await fans from the brand’s plethora of Galaxy innovations, suited to meet every needs and interests.

Heart-racing discounts for the deal seekers

Galaxy fans are treated with discounts worth up to PHP 3,000, giving them more savings when they purchase their much-anticipated gadgets:

PHP 3,000 off on the Galaxy S21 FE 5G

PHP 2,000 off on the Galaxy S20 FE 5G

PHP 2,000 off on a pair of Galaxy Buds Live

PHP 1,500 off on a pair of Galaxy Buds2

Get bonus tokens when you trade-in

Trade-in your old smartphone to enjoy as much as PHP 15,000 worth of tokens on top of the traded-in device when you purchase the Galaxy Z Fold3 5G or up to PHP 11,000 worth of tokens for the Galaxy Z Flip3 5G

Bundle up, save more

Get freebies and enjoy amazing bundles when you purchase your favorite Galaxy devices. 

FREE Clear Standing Cover worth PHP 1,199 when purchased with the Galaxy A52 or A52s

FREE Galaxy Buds Pro worth PHP 9,990 when purchased with the Galaxy Tab S8 Ultra 5G, FREE Galaxy Buds Live worth PHP 7,990 when purchased with the Galaxy Tab S8+ 5G, FREE Galaxy Buds2 worth PHP 6,990 when purchased with the Galaxy Tab S8 Wi-Fi and 5G.

50% off on Galaxy Buds Live worth PHP 7,990 or Galaxy Buds2 worth PHP 6,990 when purchased with the Galaxy S22 or S22+  

50% off on Galaxy Buds2 worth PHP 6,990 when purchased with the Galaxy Tab A8 Wi-Fi and LTE

Get lost in savings with exclusive Samsung Members offers

Galaxy users registered in Samsung Members can enjoy unbeatable deals on Samsung’s best devices.

50% off on select accessories when purchased with the Galaxy S22 Series and Tab S8 Series

35% off on Galaxy Buds Live and Buds2, Watch4 and Watch4 Classic

10% off on Galaxy Tab A7 Lite

PHP 4,000 off on Galaxy Tab S7 FE LTE

PHP 1,000 off on Galaxy Tab S6 Lite

Experience promos like no other when purchasing fan-favorite Samsung devices during the Galaxy Week. For more information, visit samsung.com/ph/offer/online/2022/galaxy-week/. 

Safe Samsung Shopping

Health and safety protocols are strictly followed in Samsung Experience Stores to keep consumers and employees safe. Adhering to the guidelines set by the Inter-Agency Task Force for the Management of Emerging Infectious Diseases, Samsung has implemented the mandatory use of face masks, and performs frequent sanitation in all stores. 

Samsung Experience Stores also has unique QR health declaration codes to promote a safe and contactless contact tracing process. Product demonstrations are done side-by-side instead of face-to-face while keeping the required safe distance of one (1) meter to make sure everyone is socially distanced.

To find the nearest Samsung Experience Store, visit samsung.com/ph/samsung-experience-store/locations.


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As the COVID-19 pandemic continues to present new challenges every day, there has been a rapid transformation in the way we live, work, and play. With the lockdown extension practiced in many locations nationwide, people are mandated stay in the safety of their homes.

Amidst all this, smartphones have become the single most important device for people across age groups to connect digitally. At the epicenter of fulfilling all communication, entertainment, and financial  needs, smartphones are playing an increasingly critical role. It has also become important for smartphone users in the Philippines to maximize the productivity of their smartphones, while staying at home.

OPPO Smartphone users can get the most out of the situation with some of the most popularly used features and apps of the latest ColorOS 7. These will not only keep them up-to-date with ongoing current events, but will also support making their daily routine smoother and more efficient during these tough times.

Here’s a list of some useful ColorOS 7 tips that can help OPPO users get through the lockdown more smoothly:

The Focus Mode




One of the greatest struggles faced while studying or working from home is managing distractions that can derail one’s focus on the things that need to be accomplished. The latest ColorOS 7 includes a Focus Mode feature that allows users to set up a fixed quiet time free of any distractions on their phone when turning on this mode. It restricts you from using your device by disabling any operations on it such as calls and notifications. While in this mode, you can also enjoy relaxing music to keep you focused on the things you’re working on.

Digital Wellbeing App




Staying at home often causes Filipinos to lose track of just how much time they are spending on their phones. This helps you monitor the usage of apps everyday and allows you to control your level of usage by setting a specific timer for the apps. Once the cut off time is reached, you get a notification and the app temporarily disables. The Digital Wellbeing App is a perfect way to take a break from the news that may seem overwhelming or the over usage of social media that can impact one’s mental health.

Split Screen




To handle multiple tasks with their OPPO phones, now even more common due to the new normal set up, users can rely on Split Screen. In this situation, the feature allows OPPO users to run multiple apps in one tap. May it be sending out an email and checking calendar appointments simultaneously to close a meeting schedule or sharing a fun video you found online to a friend via a messenger, the Split Screen feature allows for a better, more engaging and easier usage of multiple applications in a smartphone.

OPPO Relax App




This application offers users moments of comfort with its soothing ambient sounds. It’s a perfect escape from the bombardment of news and social media updates when you need your much needed zen time with the app serving as a peaceful respite from the online noise. The OPPO Relax App will help you unwind and take care of your mental health, as you enjoy your personal quiet time, practice meditation, do yoga, and the like.

Game Assistant




The amount of time Filipino users are spending on gaming has also shot up during the lockdown. This feature on ColorOS helps you customize which games your phone should accelerate the launching speed of. It also brings other smart and convenient features such as quick reply, quick screen recording, and blocks notifications during gaming for an uninterrupted gaming experience.

Soloop




Video content creation has been thriving during the lockdown. With more time on their hands, Filipino users have unleashed their creativity and leveled up their social media content to videos where they share their day-to-day activities and hobbies, and engage in entertaining social media challenges. Soloop is a built-in video editor for ColorOS which allows for users to effortlessly create captivating videos in just seconds and with just a few simple taps.

The lockdown situation is not easy to deal with but you can make the most out of it using your OPPO smartphones. Exploring the new ColorOS 7 features will ease your worries, and at the same time create wonderful moments for yourself and with your loved ones.

To know more about OPPO and its latest offerings, you may visit www.oppo.com/ph, facebook.com/OPPOPH/,
and instagram.com/oppophilippines.
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Lenovo announced today, at Lenovo Tech Life, the new ThinkBook 14 and 15 mainstream laptops designed for small and medium businesses (SMB). Expanding the portfolio announced at Lenovo Accelerate, these new devices are built for performance and connectivity. We are also updating the ThinkBook 13s and 14s with 10th Gen Intel® Core™ processors for exceptional performance. Sleek and elegantly designed for the needs of today’s workplaces, ThinkBook laptops deliver on the promise of performance, security and connectivity to offer a smarter working environment for style and budget-conscious customers.


ThinkBook for Today’s Workforce

Businesses of any size can be advocates of intelligent transformation, but none more-so than smaller, agile companies who have at their core highly motivated and tech-savvy personnel. The ThinkBook series is a new line of laptops designed for small and medium-sized businesses (SMB) and privacy-conscious users on a budget. Visually, ThinkBooks might be taken for a consumer device which was by design; its aluminum chassis is sleek while offering equal business features and ThinkShield security features.

In a Lenovo research survey fielded in North America, South America, Europe, and Asia, when end users were asked what device characteristics they cared about most when their work laptop was provided, nearly 40% percent of Millennials and Gen Z respondents stated “material” and “the way it looks”. They desire devices that complement their personality and offer smartphone-like experiences within their digital wardrobe.

Today, this tech savvy group makes up nearly 60% of the new workforce and apart from looking premium, they expect their technology to allow them to work from anywhere. Whether hot-desking or travelling for business or leisure, or both, these users need the collaborative tools to remain agile, creative and productive, wherever they are. Smart features, rich connectivity and seamless performance are key assets they seek, and IT managers can rest assured that business-grade ThinkShield security components will protect their end-users.

We designed ThinkBook, using customer insight, to give this group of digital natives the collaboration tools required to remain agile, creative and productive whilst ensuring business-grade features give IT staff greater peace of mind.


Powerful Performance, Easy Security and Smart Working

The premium look and feel of ThinkBook laptops are backed up by innovation and technology. Wrapped in aluminium and magnesium materials, they incorporate business-features to enhance today’s dynamic workstyle preferences.

Features include:

Performance:

•    10th Gen Intel® Core™ processors delivers exceptional performance that intelligently adjusts to the task at hand through AI. More on that here.
•    Plenty of fast PCIe SSD storage and DDR4 memory to handle the heaviest of the workloads with ease, boosted even more by Intel® Optane™ Memory H10 with Solid State Storage
•   Experience super-fast internet connectivity with Gigabit speeds on both wired (RJ45) and optional Intel® Wi-Fi 61

Easy Security:

•     One-step unlock and turn on with the Smart Power Button that has a fingerprint reader built in
•     Ensure webcam privacy with the ThinkShutter camera shutter

Smart Working:

•    Protection for your wireless mouse dongle from loss or theft with the hidden USB port
•    Answer or hang up Skype for Business calls instantly with hotkeys
•    Charge and connect any USB-C device to the full-function Gen2 USB-C port. Eliminates the need to carry around separate chargers.

QUOTES

"ThinkBook is not just another laptop line-up. We designed ThinkBook specifically for the new workforce which comprises of Gen Z and millennials, with features and design that make it as easy and responsive as a smartphone,” said Eric Yu, senior vice president and general manager, Lenovo SMB segment. “Not just that, ThinkBooks also ensure business-class performance and security needs are met, which frees the SMB IT manager from many hassles.”

Pricing and Availability2

ThinkBook 14 will be available from November 2019, starting at €675.
ThinkBook 15 will be available from November 2019, starting at €665.
ThinkBook 13s IML will be available from November 2019, starting at $729.
ThinkBook 14s IML will be available from November 2019, starting at $749.


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Redmi 7, the latest budget smartphone from global technology leader Xiaomi, sold out within 30 minutes after it was put on sale last April 5 on Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. This made the Redmi 7 the fastest-selling smartphone under ₱6,000 on Shopee Philippines. To celebrate the record-breaking feat, Shopee and Xiaomi will once again hold a Flash Deal for the Redmi 7 on April 10 at 2PM.

Xiaomi is known for smartphones with amazing features at an affordable price and the Redmi 7 lives up to that standard. Here are seven things you should know about this budget phone with a flagship-level design.

  1. Premium-style design
The Redmi 7 offers an immersive viewing experience with its Dot Drop design and reduced bezels, that’s all Corning® Gorilla® Glass. The case may be plastic but it feels premium in the hand, especially with its stylish gradient back cover available in Comet Blue and Lunar Red.

  1. Powerful processor
It runs on the Qualcomm® SnapdragonTM 632 mobile platform and boasts of an Antutu score of 52520, outperforming other phones in its price range. This gives the Redmi 7 support for a smooth gaming experience and makes it great for daily use.

  1. Infrared (IR) Blaster
The Redmi 7 comes with an IR blaster that turns the phone into a universal remote to control devices and appliances. No need to search the whole house for the remote control, just use the Redmi 7.

  1. Palm Shutter
Selfies can be hard to take, but not with the Redmi 7. Use its Palm Shutter feature to conveniently take pictures. Just flash a palm to the camera, like a high five, and the camera will instantly start a countdown timer perfect for getting selfies or groufies on point. Users should watch out because more gestures will be added soon.

  1. 4,000 mAh battery
With a 4,000 mAh battery, the Redmi 7 can last up to 15 hours of continuous video playback, 26 hours of voice calls and an astounding 412 hours of standby time. Users can also listen to 3,778 tracks continuously on a single charge.

  1. True dual sim tray
Many dual smartphones sport a hybrid sim card tray, where only one slot is dedicated to a sim card, and the other is a hybrid sim card-memory card slot. With the Redmi 7, on the other hand, users can have all three running at the same time with its three card tray - two slots for sim cards and one for the memory card. Perfect for people who want all their contacts and data in one device.

  1. Available exclusively on Shopee
Last but not least, the Redmi 7 is available exclusively on Shopee and will go on Flash Deal at 2PM on April 10, where the Comet Blue Redmi 7 with 2GB RAM and 16GB memory will drop its price to ₱5,599, and the Redmi 7 variant with 3GB RAM and 32GB memory will be sold at the lower price of ₱6,299.

Visit the Xiaomi official store at https://shopee.ph/xiaomiofficialstoreph.
Download the Shopee app for free via the App Store or Google Play.

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I’ve been a loyal OPPO user since F1. I’ve had my F3 and for now I’m using the A3 until I get my hand with another F series. And wouldn’t you know it, last March 27, in a gathering filled with brilliance and breakthroughs, OPPO officially launched the new F11 and F11 Pro in a star-studded event at the World Trade Center in Pasay City. I think I’ve just died!


Every OPPO launch is a much-awaited event. As shared by Jane Wan, Vice President of Marketing for OPPO Philippines. “Every launch, OPPO ensures that we put to heart the needs of our Filipino market. Every innovation is made to uplift the consumer experience and that is what we have made with the F11 Series. Through the shift in focus from selfie expert to brilliant portraits, we provide our users the opportunity to shine in the dark, to tell their untold stories through stunning portraits, and ultimately inspire others. That is what OPPO is all about.”


And now let me enumerate the 11 things to be most excited about the F11 Series according to OPPO product expert Daniel Lardizabal:


One. The F series is all about being the Selfie Expert but the F11 series is an upgrade from selfies to brilliant portraits.

OPPO F11 provide night photography experience with its innovative 48MP image sensor. This will provide the users with an unprecedented night photography experience. And coupled with a F1.79 large aperture and together with a 6P lens, the camera can sense more light when shooting in low light conditions, ensuring more details are captured.

Two.  Tetracell technology . When capturing a night portrait, this technology analyzes and combines data from four adjacent pixels to achieve the equivalent of a single 1.6μm pixel.  It has twice the number of photosensitive pixels improves light sensitivity and allows users to capture clearer night portraits.

Three. Ultra Night Mode and Dazzle Color Mode technologies. These technologies leverage AI and multi-frame noise reduction to achieve less noise, handheld stabilization, highlight suppression, and enhanced dynamic range. These all combine to enable users to capture levels of brightness and detail that normally exceed the limits of the human eye.

Four. Face Recognition. When capturing a night portrait, the F11 series automatically distinguishes between a human face and the background, ensuring the human is the focus of the scene.

Five. The F11 series captures Natural Light. The F11 series not only captures excellent portraits with its rear camera, but also continues the “Selfie Expert” tradition of the F-series. Selfies taken with the F11 series are as natural and beautiful as ever.

Six. Trendy and Artsy New  Design. OPPO advocates an aesthetic of "natural creation" and has captured the beauty of nature in the F11 Pro via breakthroughs in both materials and workmanship. OPPO is the first smartphone manufacturer to create the first triple-color gradient design.

Thunder Black. This unique design blends red and blue into classic black, akin to a meteor streaking across the night sky. OPPO also created a unique double-color gradient design,

Aurora Green, which draws inspiration from vibrant blue oceans interwoven with lush green continents.

Seven. The F11 Pro comes equipped with a 6.5-inch full HD+ screen, featuring an aspect ratio of 19.5:9 and a screen-to-body ratio of 90.9%.

Eight. Hidden Front Camera. In particular, the F11 Pro features a hidden front camera module to free up space for its full screen display. The motor on the front camera modules has been thoroughly tested to ensure it can operate 100 times usage per day for 6 years without fail, thus ensuring a positive user experience.

The F11 series features a much more elaborate design, retaining the experience-optimized crescent design from the previous generation, but also adding a transparent, amber-colored hidden camera module. When the camera rises up, users are treated to a stunning visual experience.

Nine. All around Powerhouse with VOOC 3.0 First, the F11 series comes equipped with a 4,000mAh battery which is 500 mAh higher than the previous F series smartphone. The brand new VOOC 3.0 flash charging technology is further improved to shorten charging time by 20 minutes. This means the F11 series can be charged within 80 minutes. Now, VOOC has over 90,000,000 users around the world.

The F11 series also reduces power consumption through optimized hardware and software technology. The F11 series contains a low-power MTK P70 CPU and ram-equipped display. Through this, the F11 series achieves a longer battery life via faster charging technology, a larger-capacity battery, and lower power consumption.

Ten. Hyper Boost Technology. With regards to gaming, OPPO has independently developed its own performance acceleration engine called Hyper Boost, optimized for 11 popular mobile games, including PUBG and AOV. By optimizing the system resource mobilization plan, hardware resources can be utilized more effectively, resulting in faster game response, no disconnections, and no dropped frames. Meanwhile, OPPO has introduced two useful tools—Game Space and Game Assistant, providing gamers with a more immersive gaming experience.

Eleven.  New ColorOS 6 system. The OPPO F11 Pro is also equipped with the new system, specially designed for full-screen smartphones. The innovative borderless design further increases ease of use. In addition, ColorOS 6 has multiple functions, including OPPO Cloud Service, Smart Assistant, and Gesture Navigation, allowing users to experience a smarter lifestyle.



Pre-order your own OPPO F11 Pro!

With the OPPO F11 Pro’s features, it surely is irresistible given its great price of P18,990. Pre-orders starts on March 28 with a free rock space MUSE Bluetooth speaker which is worth P2,499 It will be available for claiming at all OPPO stores and authorized dealers nationwide starting April 6, and it comes with a free screen warranty if claimed within the day.

We’re making it even more accessible through Home Credit, where customers can pre-order the F11 Pro at 0% interest, with 9 months and 12 months to pay. Customers can also avail the product at 0% interest and 12 months to pay with BDO and Metrobank credit cards as well.

The OPPO F11 Pro will also be available under Globe via Plan 1499 with no cash out, and Smart exclusive Plan 1099.

Head on to the nearest OPPO store and be one of the first to take brilliant portraits with the F11 Pro! For more information, please visit https://www.oppo.com/ph/.

PHOTO SOURCE: OPPO Official FB Page

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Make way for an epic game-streaming app as NiMO TV officially launches in the Philippines bringing in exclusive partnership with Rules of Survival and TNC Pro Team Dota 2.

Resulta ng larawan para sa nimo tv 
NiMO TV, a game streaming app focusing on community interactivity through chat and virtual gifts expands in the Philippines following its successful launch in other Southeast Asian countries like Indonesia, Thailand, and Vietnam.

NiMO TV features a user interface (UI) that streams top-trending games like PlayerUnknown’s Battlegrounds (PUBG), Mobile Legends, Dota 2, Rules of Survival and live online access to esports events and tournaments through its front-page listing.  It also allows game streamers and viewers to chat with one another in its live chatting platform, with this feature NiMO TV aims to create an ecosystem, which involves streamers, viewers, brand sponsors, and celebrity players with hopes to build the streaming experience more interactive and fan-friendly.


NiMO TV continuously strengthens its pool of streamers in both novice and veteran gamers. One testament is an exclusive partnership with the Philippines’ Pride TNC Pro Team Dota 2, a globally recognized squad who cemented its legacy by consistently qualifying and winning different Dota 2 Championships in the World with total earnings of more than 126 Million Pesos throughout their professional career.  

One exciting event in the pipeline is the upcoming Rules of Survival – NiMO TV - Philippine Champions League tagged as one of the country’s biggest esports league with a combined pool prize of Php500,000. A cash prize ranging from Php 25,000 to Php 100,000 awaits the sixth to the first place winners of the event.

With NiMO TV’s expansion to the Philippines, they aim to make a solid presence in the rapidly growing world of esports and game streaming.

Download the NiMO TV app at Apple app store and Google Play store. Click link here.  https://nimotv.onelink.me/B6cW/d16e7349

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Over the years, we have become comfortable using Microsoft Office applications, it becoming an essential part of our work life or school life and everything in between. Are you like me who still uses multiple version of the Office and can’t decide between Office 2016 or Office 2013? It is only lately that I know that it can create problems in server space or can result to inefficiency. Imagine that. With the release of the most current Microsoft Office 2019 product, did you know that anyone can learn to perform better in today’s modern world and start creating ideas in absolute motivation?


Earlier, premier Apple partner Power Mac Center, together with tech giant Microsoft, launched the Microsoft Office 2019 products held at Power Mac Center Ayala North Vertis Mall. During the launch, Power Mac Center Director of Product Management and Marketing Mr. Joey Alvarez shared, “The new Microsoft Office 2019 products have amazing features and functions that will help hit every goal on your list, no matter what your lifestyle may be. Whether you’re working on a term paper, presentation, or business report, this year’s Microsoft Office 2019 got you all covered.”

With this exciting prevue of the product, here are some why we’re going to totally love the Microsoft Office 2019 Products:

Office 2019 lets users explore advanced tools and functions excellent for creating top-notch school projects and engaging work presentations in less time;

Recent innovation of the software puts together a series of collaborative tools and functions that work on multiple devices, making it the ultimate companion for every kind of content creator;

Office 2019 offers excellent features that allow users to easily communicate project editing, business data gathering, information distribution, and many more via online collaboration. 

New Microsoft Office 2019 for the Modern Generation

Microsoft Office 365 products are subscription-based software that offers familiar Microsoft products like Word, Excel, PowerPoint, and OneDrive either online or on-premises, optimized for different kinds of devices.

It has bundles catering to various demands and comes with 1 TB OneDrive cloud storage space accessible on multiple devices over a 12-month subscription period.

Subscriptions to Microsoft Office 365 products assure that one’s version of Office is always updated, especially with the latest security features.

Subscribers can also get support right away from Microsoft-trained experts, by phone or chat.
 
Microsoft Office 365 Personal consists of a premium set of fully equipped Office applications including Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access applicable for one user. This is ideal for students, freelancers, and other digital nomads.

On the other hand, growing businesses will benefit most from Microsoft Office 365 Business Premium, which covers the best tools and applications for organizations with up to 300 people. Additional paid licenses will support a full suite of Office apps on multiple iPhones, iPads, and iMacs/MacBooks.

Furthermore, it is equipped with additional features like Exchange (email syncing), Teams (virtual team hangouts), SharePoint (content sharing and management), Skype for Business, Outlook Customer (customer data management), and Bookings (customer-initiated actions), which will help businesses compete better and thrive in the modern world.

For groups of up to six users, there’s Microsoft Office 365 Home with the full Office suite and 1 TB OneDrive cloud storage per user. It also provides ransomware detection that can protect digital assets from cyber-attacks.

Customers also have the option to install the Classic 2019 version of Office applications through Microsoft Office 2019 Home and Business or Microsoft Office 2019 Home and Student. These include Word, Excel, PowerPoint, and Outlook installed on only one device.

As a premier Apple partner in the country for over 20 years, Power Mac Center has been consistently providing Apple products, Apple care, Apple enhancements, and other accessories. As a special treat, customers who purchase any of the participating Apple devices get a Microsoft Office 365 Personal for free. Promo runs until October 31, 2018.

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A Frost & Sullivan study commissioned by Microsoft revealed thatthe potential economic loss in the Philippinesdue to cybersecurity incidentscan hit a staggeringUS$3.5billion. This is 1.1 percent of the Philippines’total GDP of US$305 billion[1].


The study, titled “Understanding the Cybersecurity Threat Landscape in Asia Pacific: Securing the Modern Enterprise in a Digital World”, aims to provide business and IT decision makers with insights on the economic cost of cybersecurity breaches in the region and identify thegaps in organizations’ cybersecurity strategies. The study involved a survey of 1,300 business and IT decision makersranging from mid-sized organizations (250 to 499 employees) to large-sized organizations(>than 500 employees). 

The study reveals thatmore than half of the organizationssurveyed in the Philippines have either experienced a cybersecurity incident (18%) or are not sure if they had one as they have not performed proper forensics or data breach assessment (34%).

“As companies embrace the opportunities presented by cloud and mobile computing to connect with customers and optimize operations, they take on new risks,” said Hans Bayaborda, Managing Director, Microsoft Philippines.“With traditional IT boundaries disappearing the adversaries now have many new targets to attack. Companies face the risk of significant financialloss, damage to customer satisfaction and market reputation—as has been made all too clear by recent high-profile breaches.”


The True Cost of Cybersecurity Incidents – Economic, Opportunity and Job Losses

The study revealed that:

A large-sized organization in the Philippines can possibly incur an economic loss of US$7.5million, more than 200timeshigher than the average economic loss for a mid-sized organization (US$35,000); and

Cybersecurity attacks have resulted in job losses across different functions in seven in ten (72%) organizations that have experienced an incident over the last 12 months.

To calculate the cost of cybercrime, Frost & Sullivan has created an economic loss model based on macro-economic data and insights shared by the survey respondents. This modelfactors in three kinds of losses which could be incurred due to a cybersecurity breach:

Direct: Financial losses associated with a cybersecurity incident - this includes loss of productivity, fines, remediation cost, etc;

Indirect:The opportunity cost to the organization such as customer churn due to reputation loss; and

Induced: The impact of cyber breach to the broader ecosystem and economy, such as the decrease in consumer and enterprise spending.

“Although the direct losses from cybersecurity breaches are most visible, they are but just the tip of the iceberg,” said Edison Yu, Vice President and Asia Pacific Head of Enterprise for Frost & Sullivan.“There are many other hidden losses that we have to consider from both the indirect and induced perspectives, and the economic loss for organizations suffering from cybersecurity attacks can be often underestimated.”

In addition to financial losses, cybersecurity incidents are also underminingthe Philippines organizations’ ability to capture future opportunities in today’s digital economy, with more than half(57%) respondents stating that their enterprise has put off digital transformation efforts due to the fear of cyber-risks.

Key Cyberthreats and Gaps in the Philippines Organizations’ Cybersecurity Strategies

Although high-profile cyberattacks, such as ransomware, have been garnering a lot of attention from enterprises, the study found that for organizations in the Philippines that have encountered cybersecurity incidents, data exfiltrationand data corruptionarethe biggest concern as they have the highest impact with the slowest recovery time.

Besides external threats, the research also revealed key gaps in organizations’ cybersecurity approach to protect their digital estate:

Security an afterthought:Only44% oforganizations consider cybersecurity before the start of a digital transformation project. Majority of respondents (56%)either think about cybersecurity only after they start on the project or do not consider it at all. This limits their ability to conceptualize and deliver a“secure-by-design” project, potentially leading to insecure products going out into the market;

Creating a Complex Environment:Negating the popular belief that deploying a large portfolio of cybersecurity solutions will render stronger protection, the survey revealed that 17% of respondents with more than 50 cybersecurity solutions could recover from cyberattacks within an hour. In contrast, more than twice as many respondents (38%) with fewer than 10 cybersecurity solutions responded that they can recover from cyberattacks within an hour; and

Lacking cybersecurity strategy:While more and more organizations are considering digital transformation to gain competitive advantage, the study has shown that46% of respondents see cybersecurity strategy only as a means to safeguard the organization against cyberattacks rather than a strategic business enabler. A mere 25% of organizations see cybersecurity strategy as a digital transformation enabler.

“The ever-changing threat environment is challenging, but there are ways to be more effective using the right blend of modern technology, strategy, and expertise,” added Hans. “Microsoft is empoweringbusinesses in the Philippines to take advantage of digital transformation by enabling them to embrace the technology that’s available to them, securely through its secure platform of products and services, combined with unique intelligence and broad industry partnerships.”

Artifical Intelligence (AI) is the Next Frontier in Cybersecurity Defense

In a digital world where cyberthreats are constantly evolving and attack surface is rapidly expanding, AI is becoming a potent opponent against cyberattacks as it can detect and act on threat vectors based on data insights. The study reveals that more than almost four in five (79%)organizations in the Philippines have either adopted or are looking to adopt an AI approach towards boosting cybersecurity.

AI’s ability to rapidly analyze and respond to unprecedented quantities of data is becoming indispensablein a world where cyberattacks’ frequency, scale and sophistication continue to increase.

AnAI-driven cybersecurity architecture will be more intelligent and be equipped with predictive abilities to allow organizations to fix or strengthen their security posture before problems emerge. It will also grant companies with the capabilities to accomplish tasks, such as identifying cyberattacks, removal of persistent threats and fixing bugs, faster than any human could, making it an increasingly vital element of any organizations’ cybersecurity strategy.

Recommendations for securing the modern enterprise in a digital world

AI is but one of the many aspects that organizations need to incorporate or adhere to in order to maintain a robust cybersecurity posture. For a cybersecurity practice to be successful, organizations need to consider People, Process and Technology, and how each of these contributes to the overall security posture of the organization.

To help organizations better withstand and respond to cyberattacks and malware infections, here are five best practices that they can consider in improving their defense against cybersecurity threats:

Position cybersecurity as a digital transformation enabler: Disconnect between cybersecurity practices and digital transformation effort creates a lot of frustration for the employees. Cybersecurity is a requirement for digital transformation to guide and keep the company safe through its journey. Conversely, digital transformation presents an opportunity for cybersecurity practices to abandon aging practices to embrace new methods of addressing today’s risks;

Continue to invest in strengthening your security fundamentals: Over 90% of cyber incidents can be averted by maintaining the most basic best practices.  Maintaining strong passwords, conditional use of multi-factor authentication against suspicious authentications, keeping device operating systems, software and anti-malware protection up-to-date and genuine can rapidly raise the bar against cyberattacks. This should include not just tool-sets but also training and policies to support a stronger fundamental;

Maximize skills and tools by leveraging integrated best-of-suite tools. The best tools are useless in the hands of the amateur. Reduce the number of tools and the complexity of your security operations to allow your operators to hone their proficiency with the available tools. Prioritizing best-of-suite tools is a great way to maximize your risk coverage without the risk of introducing too many tools and complexity to the environment. This is especially true if tools within the suite are well-integrated to take advantage of their counterparts;

Assessment, review and continuous compliance: The organization should be in a continuous state of compliance. Assessments and reviews should be conducted regularly to test for potential gaps that may occur as the organization is rapidly transforming and address these gaps. The board should keep tab on not just compliance to industry regulations but also how the organization is progressing against security best practices; and

Leverage AI and automation to increase capabilities and capacity: With security capabilities in short supply, organizations need to look to automation and AI to improve the capabilities and capacity of their security operations. Current advancements in AI has shown a lot of promise, not just in raising detections that would otherwise be missed but also in reasoning over how the various data signals should be interpreted with recommended actions. Such systems have seen great success in cloud implementations where huge volumes of data can be processed rapidly. Ultimately, leveraging automation and AI can free up cybersecurity talents to focus on higher-level activities.

For more information on the study, please visit:
https://news.microsoft.com/apac/features/cybersecurity-in-asia/  ‎

To better understand the cyberthreats happening globally and in Asia Pacific, please download the Microsoft Security Intelligence Report Volume 23 here: https://info.microsoft.com/ww-landing-Security-Intelligence-Report-Vol-23-Landing-Page-eBook.html

Footnote:
[1] World Bank’s Asia Pacific GDP information: https://data.worldbank.org/indicator/NY.GDP.MKTP.CD

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