Jr. NBA/Jr. WNBA Presented by ALASKA Tips Off for its Ninth Year of Global Youth Basketball Participation Program

by - January 29, 2016

Filipino fans are the most rabid basketball fans in the world. They are not only a fan, they also play the game, that is why in every corner of the streets you’ll see hoops and baskets and people playing even in the middle of the day.


I always believe that this passion for basketball is one of the reasons why there is less incidence of drug addiction in the country. Basketball do not only bring people together they can also improve life skills especially if you let your kids start playing them early.

This is what Alaska Milk Corporation hopes to bring by using basketball as a medium to encourage and influence today’s Filipino youth. Basketball can offer ability and confidence to a young basketball athlete.

Alaska Milk’s NUTRITION.ACTION.CHAMPION program and their promotion of proper nutrition and active lifestyle thru the Jr. NBA/Jr. WNBA youth basketball program continues it effective platform and also help address the issue of overweight and malnourished children in the country.

Last January 23 at Don Bosco Technical School, the Jr. NBA/Jr. WNBA Philippines 2016 presented by Alaska tipped off its ninth year of global youth basketball participation program. It teaches boys and girls fundamental skills as the core values of basketball at the grassroots level to help grow and improve youth basketball experience for players, coaches and parents.

Photo by Leo.My

According to NBA Philippines Managing Director Carlo Singson, “The Jr. NBA Philippines is the longest running youth basketball program outside the United States.”


More than 36,000 players and 2700 coaches have participated in this Program since 2007 producing the likes of Kiefer Ravena and Rendell Sening among others.

This season which starts from January 23 to April 24, will comprise of four stages:
  • ·       The Skills Clinic in school and communities.

  • ·       Regional Selection Camps where selected players will have the opportunity to showcase their skills in the tryouts.

  • ·      The National Training Camp in Manila on April 22 to 24, where an NBA and WNBA player or legend will be in attendance to help train and inspire the finalist, and;

  • ·       NBA Experience Trip for the ten Jr. NBA and five Jr. WNBA All Stars to China to watch the NBA Global Games in Shenzhen featuring Charlotte Hornets and the LA Clippers.

In addition to this, there will also have a search for the 2016 Jr. NBA Coach of the Year. Ten Jr. NBA and four Jr WNBA coaches will be selected in the Ntional training Camp to be led by Jr. NBA Head Coaches Craig Brown, Chris Sumner and Alaska Power Camp Coach Jeff Cariaso.


The Jr. NBA/Jr. WNBA program is free and open to boys and girls ages ten to fourteen. Coaches and participants can now register online at www.jrnba.asia.philippines where the program terms and conditions can be found.

Photo by Leo.My
Fans can also follow Jr. NBA on facebook at www.facebook.com/jrnbaphilippines

For all things NBA, visit www.nba.com and follow at www.facebook.com/philsnba and Twitter @nbaphilippines


To learn more about the ALASKA Milk Corporation, visit www.alaskamilk.com and www.playph.com

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