Tuesday, May 24, 2016

Alcatel to unveil three new products this June

Aims to invigorates Philippine mobile market

My first mobile phone in 1998 is an Alcatel phone, I remember how happy I was when a friend gave it to me for a Christmas gift and I’m finally one with the mobile generation. And I’m happy to say that I get to have a first look of Alcatel’s three new mobile devices which will be launched this June. Alcatel, one of the world’s fastest-growing smartphone brands, breaks in into the country’s smartphone industry.

With the launch of IDOL 4S + VR, MOVIE TIME TRACK & TALK watch, and PLUS 10 with 4G, the company seeks not only to take advantage of one of the most dynamic and aggressive mobile technology markets in the world, but also to provide an exceptional and enjoyable consumer experience for Filipinos.



“Alcatel has been known globally to redefine the mobiles mass market with its latest mobile technologies that have been designed to be accessible to everyone,” shared Liza Woods, Alcatel Regional Director for Asia Pacific and Country Manager of Philippines said.  “Now, it seeks to continue delivering customized user experience with innovative, feature-rich, high-performance mobile devices that allow consumers to do more, create more and enjoy more moments of joy every day.”

So let’s take a look at Alcatel’s three new mobile devices:

IDOL 4S + VR: alcatel’s Flagship Smartphone

Leading alcatel’s latest product lineup is IDOL 4S + VR, the company’s new flagship smartphone. alcatel takes the user experience up a notch with unique, finely crafted design, and innovative features.



The Boom Key promised to level up custom-made features like taking photos and videos, listening to music, gaming and user interface, “It boom-ifies everything, from the sound to photos to gaming,” shared Woods. “Something we’re really excited about as well is that we’ve augmented our flagship’s multimedia experience: the large screen with great views from all angels, powerhouse audio and a top-of-the-line camera with dual flash.”

The IDOL 4S smartphone come with a 16-megapixel rear-facing camera and 8-megapixel front camera. It has a 2K AMOLED screen display and a 3000mAh quick-charge battery that can last all day. The innovative packaging design transforms into a pair of virtual reality googles that create visual reality experience anytime, anywhere and become a portal for users to enter the world of immersive 360-degree viewing and gaming.

MOVIE TIME TRACK & TALK: For Parent’s Peace of Mind

Recognizing that seamless connections are vital in today’s mobile world, alcatel also launches the MOVIE TIME TRACK & TALK watch for children. Design for kids from 5 to 9 years old, this 2G device allows parents to callor send them voice messages. Using the simple user interface, children can reply to calls from up to 10 pre-set contacts and make calls to 5 registered numbers.



“Connected objects are part of the daily experience of young children today, so MOVE TIME can fit easily with thier needs and parents’needs” said Vittorio Di Mauro, General Manager of Smart Connectivity at alcatel.

Using a blend of GPS, GSM and Wi-Fi, the watch can locate children within 60 seconds using the most accurate information, both indoors and outdoors, thanks to a dedicated cloud service. It is compatible with both iOS7 and above and andriod 4.3 and above. The battery has a long standby time, lasting up to four days.

PLUS 10 with 4G LTE Keyboard:alcatel’s first 2-in-1 device windows 10

The PLUS 10 tablet can be used in laptop mode to type documents or create spreadsheets, and in dock mode to display presentations or sliders. it can be connected to a hard drive, mouse, USB key and a secondary screen. it is compact and 40 percent lighter than an average laptop.



“We’re very proud of all the functionality we’ve built into it,’ said Di Mauro.“PLUS 10 goes everywhere i go – the house, the office, even the park! it’s a fun product that sparks a lot of conversation.”

This device is a perfect travel companion with a double battery. The tablet an 4G LTE keyboard combined have a total 8,410 mAh, which last a full 8-hour working day. The keyboard works double-time to serve as a Wi-Fi hotspot for up to 15 users. To complete PLUS 10’s long list of functionalities, it has both a front and rear-facing camera, with front flash making it deal for video calls.

Woods said with the new lineup of products, the alcatel brand hopes to resonate with millennial and Gen Z consumers with it simple, personal, authentic, and fun approach.

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