Jollibee's heartwarming Father’s Day TVC highlights love and acceptance
Through
the years, the country’s number one fastfood chain, Jollibee has given us TVC’s
that have touched our heart and soul and just in time for Father’s Day, their
latest Kwentong Jollibee video honors Pinoy dads.
The
two-minuter Father’s Day special, titled “Entrance Exam,” is the latest
installment of the fastfood chain’s Kwentong
Jollibee series. It revolves around the story of a successful father with
high expectations and his son’s earnest desire to fulfill them. The commercial
culminates with an unexpected twist—expectations of excellence can be built
over decades, but love and acceptance trumps over disappointment at the end of
the day.
The
Kwentong Jollibee campaign captures
the many heartwarming stories of Filipinos over the years and how Jollibee has
been part of it. The campaign kicked off last February with three heartwarming
real stories of long-time Jollibee customers and an omnibus material presented
from the perspective of a restaurant manager who has been with the company for
more than 20 years now.
“Entrance
Exam” was directed by Ianco dela Cruz who also helped bring to life the previous
Kwentong Jollibee stories like “Almusal,” “Jabee,” “Tagpuan,” and “Mama’s Girl”
(Mother’s Day special).
“Kwentong Jollibee is the story of Pinoys
all over the country and the world and how their favorite fastfood chain
figured in it. It represents the Pinoys’ long standing love affair with
Jollibee,” said Francis Flores, Jollibee Global Brand Chief Marketing Officer. “We
believe that everyone has a Jollibee story to share. And through Kwentong Jollibee, we want to creatively
capture the universal Filipino
experience, anchored on the things we love—our families, friends, communities, that
somehow also make up our favorite Jollibee memories while growing up.”
Watch the “Entrance Exam” video:
The video is also available on the Jollibee Philippines Facebook page (https://www.facebook.com/JollibeePhilippines/videos/1124709530908605/) Remember to thank Dad, Papa, and Tatay for a lifetime of unconditional love, encouragement, and acceptance.
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