Katinko #StopThePain
Our family has been a Katinko user for a long time. The
medicinal cabinet is not complete without it and truly it has helped us in so
many ways.
Katinko, one of the country’s most effective and leading
painkiller ointment, has an important message to Filipinos. True to its
commitment to stop body pain and itches, Katinko goes beyond physical pain and
touches the more sensitive issue revolving around a deeper pain experienced by
our fellow countrymen, the Lumads.
A very real and touching video was released by Katinko
recently where it showed how Lumads are deeply affected by the discrimination
they experience from their own fellow countrymen. The same video showcased
presidential son Sebastian “Baste” Duterte as he stands beside the Lumads in
their fight against discrimination and inequality.
Katinko sends the message how we need to stop the pain, and
fight against the stigma confining the Lumads to the mountains and throwing
judgment in the way they preserve their culture through their language, their
clothing and other traditions.
Baste further stresses that while people in cities in other
parts of the country would just complain about the traffic, physical body pains
and even lovelife issues, Lumads have to contend with pain rooting from
discrimination, land grabbing and even death and loss of their kin. In the same
manner, the video shows the Lumads’ resiliency because even as they experience
all these, they remain standing proud and tall of their culture and heritage.
Amidst the judgment thrown against them, they remain steadfast and true to
their dreams and aspirations for their own lives. They will not let these stop
them from living their lives and preserving their heritage.
There is beauty in diversity, and each of us has the
responsibility to respect everyone in our own uniqueness. Katinko encourages us
to stop the pain we can do something about. Like how Katinko remedies our pain
and itches, let us be mindful of how we can contribute in stopping the pain for
our fellow countrymen. Spread the consciousness necessary that we may respect
everyone for the person that they are. Stop the pain, stop the discrimination.
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