RTL CBS Entertainment Climbs on No. 3 Position on Prime Philippines Prime Time Cable
RTL CBS
Entertainment has climbed to the number three position during primetime (6pm to
10pm) in December 2016 among general entertainment (GE) cable TV channels in
the Philippines, based on the latest data released by Nielsen last week.
RTL CBS
Entertainment started the year 2016 placed eighth among GE channels, the channel’s
increase in the ranking for primetime viewing last month is attributed to huge
gains in key groups throughout the year among all cable TV channels in the
Philippines. In the Female viewer segment, the channel jumped 33 places higher,
while it saw a 31-place leap in the Housewives viewer category. RTL CBS
Entertainment also grew its young adults 13- to 19-year-old segment, leaping 39
places higher from the start of the year.
Among the top
performing programs on the channel in December 2016 were Bull, The Odd Couple, Man
With a Plan, Scorpion, Entertainment Tonight, The Insider and Mat Franco’s Got
Magic.
Now ranked third
in primetime viewing among cable TV GE channels in the Philippines, RTL CBS
Entertainment (launched October 2013) has overtaken the lead of older and
well-established channels including Warner, StarWorld, Universal, E! and Jack
TV for the coveted primetime slot.
Source: Nielsen TV Audience Measurement (coverage
December 2016)
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