Saturday, March 04, 2017

SM Woman Launches Spring/Summer 2017 Collection

For hundred of years woman’s fashion have evolved a lot. But let’s admit it, fashion fits only a select few leaving others to just admire and bear the fashion of time. But SM Woman understands fashion and over the years they have become the go-to womenswear retailer.

For this Spring/Summer 2017 collection, SM Woman offers it clientele a game-changing products that delivers a new look for modern woman. The new SM Woman is ready to set a standard that caters to discerning women of style, women of informed taste, eclectic references and specific influence.

Official SM Woman

Last March 1, 2017, SM staged a fashion show highlighting SM Woman key summer trends. According to Ms. Jo Dy Juanco, SVP of SM Ladies fashion, “Our woman understands fashion. It’s an onstant conversation that inofrms our products – we wrok hard to provide clothing that clothing that… are always in style.”  SM Woman is a brand that caters to every woman, fit to clothe all ages, body types and lifestyles with products lines that run the gamut from up-to-date fashion.

The Spring/Summer 2017 collection are designed for the everyday woman. They are optic whites, tropical blues, subtle florals, crushed poplins, sporty synthetics and sheer tulles. It’s a welcoming range that boasts of pieces fit to every age, shape and lifestyle.

Photo by Charles Rodulfo

Photo by Charles Rodulfo

The beachwear collection are a printed line up of Botanicals, the look is elevated kitsch of the best kind. With Nautical and Romantic collection, the swimwear is done up in classic one-piece styles with sailor stripes and lace-up detail. The other comes in neutral in flounced black and white bikinis with sheer embroidered cover-ups.

Photo by Magic Liwanag


The Resort for SM Woman composed of day dresses segmented with slits and asymmetric flounces paired with cropped ruffle trousers. While the poplin collection does well with an exaggerated touch, a constant interplay of pleats and drapery.


For me, the best things abouut this collection is the all-white dresses done up in effortless silhouttes and off-shoulder sheates, each one screams of class and high style.

Highlighting the collection is the roster of international models from the Ford Modelling Agency. They were flown in from New York and were selected to represent the archetype of the new SM Woman, one that is feminine, youthful and versatile.


The Spring/Summer 2017 Collection are available in all SM stores nationwide from March to May 2017.





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