Doraemon I’m Your Hero ROADventure Ends the Year With a Bang
Animation International, Philippines. What an amazing year it was for
Doraemon and Animation International Philippines! The country’s favorite
cat-type robot from the future, Doraemon, visited over 13 malls, 12 schools, 25
venues this year! Starting August at SM North EDSA, Doraemon has touched and
inspired millions of people all over the metro. Guided by the themes: Dream of
Childhood, Teaching Compassion, A Comedic Approach, and Technology & The
Future. With shoutouts such as Big Smile, Love Doraemon, Stand Out Speak Out,
Be A Buddy to Everybody, Do It with Confidence, I’ve Got Your Back, Better
Future Better You, and Dream Bigger.
I’m Your Hero
Heroes come in countless shapes and sizes. We are all used to the
typical masked caped crusader with superpowers but Doraemon is unlike your
usual hero. Through the I’m Your Hero campaign, his happy, helpful, and heroic
character is celebrated beyond the confines of the TV shows and comics
ROADventure
Aiming to promote positivity and inspiring everyone to be heroes in
their own little ways, the I’m Your Hero campaign went around a series of
ROADventure shows in SM North EDSA, SM Manila, SM Masinag, SM East Ortigas, SM
Sta. Mesa, SM Bicutan, SM Fairview, SM San Mateo, SM BF Paranaque, SM
Dasmarinas, Robinson’s Manila, and SM Mall of Asia.
Animation International Philippines showcased the first ever Doraemon
“I’m Your Hero” van where the participants can like, shoot, post, and share
their photos and unique experience during the event. Doraemon lovers flocked
the ROADventure venues taking selfies around the 16-ft Inflatable Doraemon.
Fans roared in excitement as Doraemon and Nobita offered exciting performances
capping it off with a Meet and Greet.
School Adventure
Doraemon also visited schools through a series of tours entitled
School Adventure where he stirred happiness and confidence-building to kids.
Schools like UNO Highschool, Escuela de Sofia, Diliman Preparatory School,
Dominican College, Don Bosco Makati, Southville International School and
Colleges, OB Montessori participated, to name a few.
Children from different ages enjoyed the Doraemon-themed games and
activities! Limited edition Doraemon items were also given out as prizes. Kids
were ecstatic as Doraemon, Nobita, Shizuka, Suneo, and Damulag surprised them
during the school event.
Truly the I’m Your Hero campaign has strengthened Doraemon’s brand
visibility in the Philippines and for the market to be associated with the
brand. Through the I’m Your Hero tours, Doraemon’s success in the Philippines
proved promising and we’re sure to look forward to more exciting efforts from
Animation International Philippines in the coming years!
For more information about Doraemon’s “I’m Your Hero” campaign, visit
Doraemon Official Facebook Page: DoraemonPH and AnimationInternationalPH
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