Buhay CarinderiaBuhay Carinderia RedefinedCesar MontanoErwan HeussafEVENTSFood ExpoTourism Promotions Board
‘Buhay Carinderia… Redefined’ Kicks Off 9-Month Culinary Journey
CARINDERIA
and the affordable home-cooked Filipino specialties they serve have become an
integral part of this country’s culinary and social identity.
While eating in this humble food stand by the roadside may be
considered a plebeian pleasure for some, those who knew better appreciate the
fact that there’s more to this enterprise that has uplifted the lives of some 3
million individuals and their families.
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| Migrationology.com |
Carinderia
offers a glimpse into Filipino’s culture and customs-they are the closest to
what one gets at Filipino homes, where great recipes are handed down through
generations.
Marylindbert
International, Inc. acknowledged this when, in 2011, initiated a unique
advocacy called Carinderia Fiesta which was later on renamed Buhay Carinderia
to help improve the carinderia’s image, help the entrepreneurs behind them and
present their unique style of cooking to a wider audience.
She
also shares that on the 6th staging of the event, “Buhay Carinderia… Redefined”
will be more
expansive
in scope.
Supported
for the first time by the Tourism Promotions Board (TPB) of the Department of
Tourism, as its Sole Presentor, this year’s event is scheduled to scour the
whole country in search for the best of the best in our culinary scene.
Erwan
Heussaff as Content Creator
When
all around foodie Erwan Heussaff opened a pop-up carinderia, for one day last
year, to promote his newest online game, the organizers of this year’s ”Buhay
Carinderia…Redefined” immediately knew whom to tap as their Content Creator.
Being
a restaurant and bar investor, an online personality, the husband of actress
and TV host Anne Curtis as well as the brother of actress, TV host Solenn
Heussaff; he has managed to create his food and beverage niche. After all, his
blog ”thefatkidinside” has been viewed by millions since 2011, his Facebook
page has about 1 million likes, 1.14 million followers on Twitter, half a
million subscribers on youtube and 1,9 million more on lnstagram.
But
more than his internet popularity, Erwan has long been an advocate of healthy
and affordable eating, his recent crusade where he came up with a P150/day meal
plan, to prove that if you eat local, you don’t need to break the bank, only
endeared him to more Filipinos. He also recently produced a show, called
Origins, which is all about 8 different provincial areas in the Philippines.
He
clearly represents the ’Buhay Carinderia…Redefined’ advocacy: to focus and
understand the history of local dishes; to popularize the use of natural and
native ingredients; and to accentuate Filpino home-cooked flavours,”
explains Linda Legaspi, organizer of the annually held event.
Erwan
Heusaff said, “I may not be a Filipino food expert yet, there are so many
dishes that i still need to discover, but l’m curious to keep learning and I am
a staunch advocate of our culinary culture.”
Food
Tour Around the Country
First
to be visited will be the areas of Northern Luzon-15 provinces that comprise
Regions 1 and 2 as well as the Cordillera Administrative Region. “From these
cities and towns we will identify the best dishes, the individuals that prepared
them, and the carinderias where they work for,” relates Legaspi.
Eventually
these local culinary experts will gather at Vigan Convention Center from June
28 to 29 where they will not only share their talent to everyone but also
interact with chosen students of the area-through mentoring partnership-so they
could also pass on their skills and experiences. The respective region’s best
practices will be shared as well as discussions on availability of local
ingredients. it is likewise an opportunity for cross selling of produce and
talents.
“During this two-day exposition to showcase all the surrounding
provinces’ culinary gems, we will also be searching for young individuals who
will become our Philippine Tourism Millennial Ambassadors. They should be able
to enlighten everyone of their town’s (or city’s) deep and multicultural food
history,” says Legaspi.
This
same framework will be followed as “Buhay Carinderia… Redefined” explores
Central Luzon (particularly Pampanga, regarded as one of the culinary capitals
of the Philippines) area, the Bicol region, the Visayas region (Regions 6, 7 and 8) and finally, the Mindanao region
(Regions 9, 10, 11, 12, and 13). Like what will happen in Vigan, there will
also be a culminating 2-day event in San Fernando, Pampanga; in Naga; in Cebu;
and finally in Davao City.
“To
cap off this nine-month-long culinary journey all over the Philippines, ’Buhay
Carinderia… Redefined’ will stage its biggest culinary exposition in November
where all the regional bests under one roof will be showcased. There will be
exchange of knowledge and with the experts and most successful personalities we
will invite, we will be honing if not refine previously undiscovered talents
from the audience,” believes Legaspi.
Legaspi
also explains that as its proponent, ”Buhay Carinderia… Redefined” is convinced
that food plays a key part of all cultures, a major element of global
intangible heritage and an increasingly important attraction for tourists.
“The
linkages between food and tourism also provide a platform for national but also
regional economic development. These days anyone could notice the focus of many
tourists has changed from the classic ‘must see’ physical sights such as
natural wonders or monuments towards a ’must-experience’ imperative to consume
intangible expressions of culture.”
Legaspi
explains that there’s a real pride in each of the town or city visited. ”Not
only of the community’s rich agricultural heritage, but of the many recipes
linked to it. And based on what we have seen so far, with the help of the TPB
and the city’s or town’s ongoing appetite for celebrating its culinary roots,
the future is bound to be just as delicious.”
Tara
na.. Kain ’ta… Talagang may niluluto sa Buhay Carinderia…Redefined!
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