Jollibee welcomes Regine and Nate Alcasid as its newest endorsers for Jolly Spaghetti
Ms. Regine Velasquez, an institution in the country’s music
industry has added another milestone in her life. This time, being an endorser
of Jollibee, the country’s number one fast food chain. For Regine, this is a
dream come true for her as she always wanted to be a Jollibee endorser and what
made it more special is she get to do it with son Nate Alcasid.
Having been in the entertainment business for more than three
decades, Regine have an illustrious entertainment career where she has done
almost everything, including chart-topping singles and albums, blockbuster
movies, high-rated TV shows, and sold-out concerts. But for the Asia’s
Songbird-one of the very few who’s successfully juggled being a singer,
actress, record producer, and TV host-there’s one role she loves best: being a
mom to her six year-old son Nate.
Regine and Nate-who love to spend time just talking to one
another about anything and everything under the sun-are the newest members of
the Jollibee family and the stars of the latest heartwarming Jolly Spaghetti TV
ad.
In the commercial, Regine revisits a familiar scene-a full
concert auditorium with thousands of adoring fans-with a sweet-sarap surprise
backstage for Nate. The ad goes on to show us special everyday moments between
mother and son, with Regine narrating how being a mom has shed new light on
day-to-day situations.
This is not the first time Regine and Nate worked on an
endorsement together, but she believes that this one with Jollibee is the most
special. “The storyboard is so touching and very personal. it shows my
different roles as Regine, but it also shows that my greatest one is being a
mom, which is the most difficult yet most fulfilling role I have to play,”
Regine shared.
Just like real life Upon first review of the storyboard, Regine
said: “Umiyak talaga ako. I said, “pinag-isipan talaga nila.” We never done
anything like this, a commercial that celebrates my being a career woman and a
mom.”
Asia’s Songbird also shared that this Jollibee ad is inspired by
her real life and her thoughts about being a mom. “in the ad, there’s a line
where I say “sa lahat ng kinantahan ko, ikaw lang ‘ang nakatulog.” That’s true
talaga! He really sleeps whenever I sing to him. It’s like they captured our
real lives!” she said.
Another scene in the commercial that made Regine emotional is
when she sings the lines “Pangako magmula ngayon, tayong dalawa ang magkasama,”
which is lifted from one of her platinum hits “Pangako.” This song holds
special meaning to the songstress as it was composed by her husband Ogie
Alcasid.
Sweet-Sarap bonding moments
Since she gave birth to Nate in 2011, Regine has slowed down her
professional life to spend more time with her son. The first seven years are
the most crucial to a child’s development, as studies show, and the Songbird is
determined to make the most of it.
One of their favorite bonding activities is to talk to each
other before bed. “He always has a lot of kwento for me at night,” Regine said.
“He would always say. “Mommy, last kwento,” but this last story would go on for
20 minutes! But honestly, that’s the highlight of my day. He really loves
talking.”
“We also play with toys but they’re not really toys,” Nate
shared. “It’s called amenities!“
“He loves hotel supplies like toothbrushes,” Regine explains.
“So one time when l was traveling, I brought everything back home to him. He
was so happy, akala mo binigyan ko ng special gift. To him, it was really
special because he knows I remembered him. I then realized, you can buy your
child all the toys you can think of, but what they really want is more time with
you.”
Regine’s realization is not lost on Nate, who-despite his
parents’ celebrity status-prefers simple bonding activities like going on
picnics and playing with Regine and Ogie. To make these bonding moments even
sweeter and more fun, there’s always the sweet-sarap Jolly Spaghetti to bring
more flavor to the Alcasid family’s special time together.
“When it’s time for merienda, he would say “i want one Jolly
Spaghetti, two Chickenjoy legs, and two fries.” When I’m not at home, he would
ask to order Jollibee and pay for it with his own money! Hindi niya ako
hihintayin!” Regine candidly shared.
“The Jolly Spaghetti is so yummy!” the six-year-old exclaimed.
“its sweet and cheesy and I can eat a lot of it!”
It’s no wonder why Nate-and other Pinoy kids-love Jolly
Spaghetti. The al dente noodles are topped with Jollibee‘s unique sweet-sarap
sauce, meaty hotdog slices, and a generous sprinkling of grated cheese.
“The Jolly Spaghetti’s unique sweet-sarap, flavors have always
had a distinctive place in the hearts of Filipino kids and kids-at-heart,
because moments spent with loved ones over a plate of Jolly Spaghetti are made
sweeter, more fun, and more special,” said Cathleen Capati, Jollibee Marketing
Director. “Regine and Nate’s story is not only heartwarming but also relatable
to millions of Filipinos.”
Like Regine and Nate, make your family bonding moments more
special with the sweet-sarap na walang katulad Jolly Spaghetti. The Jolly
Spaghetti Solo retails for only P50.00* and the Jolly Spaghetti Family Pan
(good for four to five persons) for P199.00*. Both are available in all
Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru.
For more information on your Jollibee favorites and promos, like
the Jollibee Philippines Facebook page and follow @Jollibee on Twitter and
lnstagram.
* Prices may vary across different locations.
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