Acer Philippines and Samsonite partnership for Back-to-School Promo encourages Millennials to #CarryOn
Acer
Philippines, a leading tech and innovations company, cemented its biggest
collaboration so far with American luggage and travel bag manufacturer
Samsonite in a launch
event for its back-to-school promo that was held earlier at the Mega Fashion
Hall in SM Megamall.
Acer
Philippines’ back-to-school promo for this year is especially made for
millennials. Seeing the world’s biggest generation’s constant thirst for
adventure and new experiences, the tech giant uses travelling as a motivation
to inspire the youth to do well, whether in school or in their professions.
Aptly called “#CarryOn”, the Promo encourages the youth to power through the
hurdles they encounter in pursuit of their dreams and goals. In short, giving
in to their wanderlust.
“If
there’s one thing we’ve learned about millennials, it’s that they are very passionate
individuals who are unstoppable if they are truly motivated,” shares Sue
Ong-Lim, Acer Philippines’ Sales and Marketing Director. “Travel is, without a
doubt, one of their strongest motivations. This is why we’ve partnered with
Samsonite, a household name when it comes to travelling, to help us propel this
cause forward. Hand in hand, we are hopeful that we will be able to not only
motivate our millennials, but also reward them for their hard work by fueling
their wanderlust.”
Befitting
a movement that advocates trying out different things and enjoying new
experiences, Acer Philippines’ Back-to-School Promo was launched through a
travel-inspired event, where guests filled out a passport by completing various
activities.
The
affair also saw the debut of the #CarryOn video, which shows what the
back-to-school campaign is all about. Directed by Ms. Irene Villamor, known for
her works in Camp Sawi and Meet Me In St. Gallen, the film depicts how the
youth turn to travelling as a way to cope and re-energize in the face of the
stresses of their daily lives. The full video may be seen in the Acer Facebook
Page.
“Travel
inspires a different form of education – it makes you learn about new
environments, exposes you to different cultures, and gives you a clearer view
of the world,” shares Ciely Buenviaje, Country Head of Samsonite Philippines.
“Samsonite could not be happier to be partnering with Acer in promoting such a
holistic growth for the millennial generation.”
The Acer Philippines #CarryOn
Back-to-School Promo will run until June 30, 2018, during which every purchase
of qualified Acer and Predator laptops, Acer projectors, and Acer desktop will
come with free Samsonite luggage.
For more information on the
Promo, visit the Acer Philippines Facebook Page at www.facebook.com/AcerPH and the Acer Philippines
website at www.acer.com.ph, and follow @acerphils on
Twitter. You may also purchase online via http://ph-store.acer.com/.
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