Coke Studio Homecoming: Finding home with music and a bottle of Coke
As
times goes by, I find myself reminiscing more on things that gives me comfort
or those times we feel valued and accepted. Thinking of this things and the
people we love, we look gratefully at our past experiences both good and bad,
and remembering the passions that inspire us – it’s like coming home to things
we are familiar with.
Homecoming
is a feeling, a sort of things that can bring back moments of laughing and
spending quality time with our favorite people, munching on our go-to comfort
food along with a refreshing drink, or even listening to a song that brings
back precious memories.
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| photo by Ted Claudio |
These
unique instances are our own moments of homecoming. When we recall a special
moment, the memory comes with a tune that was playing in the background, a
lyric that stood out, a beat that fit the mood, and sometimes even a Coke in hand.
With
the perfect jam playing and a bottle of Coca-Cola, simple moments with our
friends and family become more fun, more memorable and more uplifting.
Last
September 1, 2018, music and Coca-Cola come together to give young music lovers
and Original Pinoy Music (OPM) artists a new home at Coke Studio Homecoming. A
full capacity crowd trooped to the World Trade Center to listen and enjoy the
music of an amazing line up of local and international artists such as Ben & Ben, KZ Tandingan, IV of Spades, Shanti Dope, Patty Tiu, Juan Miguel Severo among others.
In
line with the Company’s thrust to empower the youth, Coca-Cola tapped into
young Filipinos’ love for music through Coke Studio PH in 2017. Coke Studio PH
became a haven where the diversity of OPM was celebrated.
This
year, Coca-Cola connects to Filipino teens once again as Coke Studio PH returns
to make them feel at home with the familiar sounds of OPM, giving them an
avenue to show their love and support for local music.
For its second season, Coke Studio PH also further establishes itself as a hub of Pinoy talent, as it introduces a stellar lineup of local and international Filipino artists across various genres.
While
the previous season brought together veteran artists and budding musicians,
Coke Studio Homecoming calls Filipino artists who have shared their talents to
the world to return to their roots and bridges them with homegrown talents who
have yet to stand on the international stage.
From
this colorful mix of talented Filipino singers and bands, Coke Studio
Homecoming will feature groundbreaking, new collaborations between artists, as
well as unique renditions of their original songs.
Coming
from a very successful first season Coke Studio Homecoming will also be a venue
for the Coke Ambassadors to find their way back home for the second season.
While
uniting teens through music, Coca-Cola takes it a step further by enabling them
to do their part for a greater cause. This year, Coca-Cola announced an
industry-first goal to collect and recycle the equivalent of every bottle or
can it sells globally by 2030—a goal in line with the Company’s vision of a
World Without Waste. This is why during all Coke Studio events, Coca-Cola
encourages teens to deposit their PET bottles in designated recycling
bins. The Coke Studio TuneCycle, a
stationary bicycle that also grinds PET bottles, will also be a staple in Coke
Studio events. These ground PET bottles will later on be turned into
eco-bricks.
Learn
more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter,
Instagram, Facebook and LinkedIn.
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