Pantene Philippines' Launches #StrongerNow Movement
Every
Filipinas have stories of struggles and success and celebrities and even
influencers are not exempted from this. We all know that Filipinas are strong
and beautiful women—but what does it really take to become one?
Filipinas
live in a tiis-ganda culture where they go through lengths of unimaginable pain
to look beautiful. Any sign of imperfection is tucked away, concealed. A scar
is covered with makeup, a struggle is hidden with a smile when it should be
embraced as a mark of triumph.
As a
brand that has always worked to make women feel confident about their own
version of beauty, Pantene Philippines started the #StrongerNow movement,
recognizing that scars are not meant to be hidden—that they are to be worn with
pride, especially that they are signs that a woman is braver, more beautiful,
and stronger now because of the struggles she overcame.
Officially
launched last September, the #StrongerNow campaign aims to inspire Filipinas to
celebrate every scar, every sweat, every struggle that made them the kind of
strong they are now. Also, in line with the campaign launch is the introduction
of Anne Curtis-Smith and Gabbi Garcia, together with Pantene Philippines’ brand
ambassadors, Anna Cay, Alodia Gosiengfiao, Chi and Gabs Gibbs, Dennise Lazaro,
Jasmine Curtis-Smith, Joyce Pring, and Say Tioco, in the forefront of the
#StrongerNow movement. They are joined by Kevin Balot, the first Filipina
transgender who competed and won Ms. International Queen 2012 and Stacy and
Danah Gutierrez of Plump.ph who have been advocating for body positivity for
almost a decade now. Each of them has had her own moment of struggle that made
her the strong woman that she is and continues to be every day.
#StrongerNow
is a collection of stories of struggles and triumphs of Filipinas in all walks
of life—from the celebrities we have grown to love to the everyday women we see
on our daily commute. It tells stories of real Filipinas whose strength and
resilience further let their inner beauty shine. With this campaign, Pantene
Philippines also launches the new Pantene Pro-Vitamin series, which features
the first-ever vitamin shampoo. It is the answer to the problem of hair
breakage due to washing daily. The Pantene Pro-Vitamin series strengthens hair
against breakage with every wash, much like the women it supports—stronger with
every damage.
ANNE CURTIS-SMITH: CRITICIZED THEN, ON
TOP OF HER GAME NOW
We
have seen Anne Curtis-Smith grow from a TV sweetheart to a daring movie star
with the roles she has taken over the years—she has showcased her excellent
entertaining skills through her sold-out concerts, too. What is not familiar to
us, however, is the road she paved to break into the showbiz industry. She
started as a foreign-looking little girl who could barely speak any Filipino,
making it a struggle for her to land crucial speaking roles. There have been
times before she skyrocketed to stardom, when she would struggle to lock in a
project, making it seem like leaving Australia was not such a good idea after
all. Still, Anne continued to clock in hours and fight for what she was
passionate about—performing. “It was a slow climb to achieve my dream, but with
patience and willingness to learn and speak Tagalog fluently, networks,
directors, and producers took notice that I was improving in my craft. From
then on, I have never stopped working, and now… I am ANNEstoppable”
GABBI GARCIA: SHY GIRL THEN, GLOBAL
ENDORSER NOW
Gabbi
Garcia is another woman the country has fallen in love with, especially for
breaking through beauty standards with her morena skin that she now wears so
proudly, encouraging more Filipinas to do the same. But all this confidence she
has now actually started from a deep sense of insecurity, having to get through
criticisms for being too “regular-looking.” She would receive negative comments
so often because she did not fit people’s idea of what an actress should be.
Gabbi shares, “I was so insecure with all the other girls, but I tried to hide
that. Although it eventually came to a point where I started to question my
worth. Am I worth other people’s time and attention?” She let go of her doubts
as she learned to find strength in herself and in others, working towards
inspiring the people that look up to her that regardless of your looks and what
others think, it is important to stay true to yourself.
KEVIN BALOT
She
is now part of the roster of the beautiful faces that represent Pantene
Philippines, and she is the first-ever transgender Filipina to do so. While Kevin Balot is a name that you will not
expect to associate with a hair care brand, all the more you would not think
that it is a name to enter to a beauty pageant. You would be in awe with the
story of her journey to winning Miss International Queen 2012, also being the
first transgender Filipina to garner the crown. As the only boy in the family,
Kevin grew up with expectations from her father that she would turn out to be an
engineer, but she had other plans for herself. She worked several jobs and
joined beauty pageants to put herself through nursing school until Miss
International Queen 2012 happened, and the rest was history. Now, she
tirelessly works to continue to expand the knowledge of Filipinos about the
most underrepresented segment of the LGBT, and advocacy she lives by. She has
come out triumphant from her struggles and actually had a crown on her head for
it, and now, she serves her cause to empower more women like her.
DANAH AND STACEY GUTIERREZ
The
women behind Plump.ph and twin sisters, Danah and Stacey Gutierrez, were not
always the body-positive figures we have grown to admire. They, too, had fought
their own battles with body shaming, eating disorders, and insecurities that
never seem to end. Since winning over their struggles, they are among the first
women to spearhead the body positivity movement in the Philippines with their
blog that they started in 2009. Plump.ph aims to challenge the society’s
stereotypes on body image by promoting the idea that beauty comes in all shapes
and sizes.
At
the launch, the Pantene Philippines’ all-star lineup of brand ambassadors also
share the stories that made them stronger now. Anna Cay went from vlogger then
to app maker now; Alodia Gosiengfiao, hobbyist then to gaming idol now; Chi
Gibbs from apprentice then to self-made boss now; Gabs Gibbs from multi-media
student then to multi-faceted artist now; Dennise Lazaro from beginner then to
national athlete now; Jasmine Curtis-Smith from new comer then to award-winning
now; Joyce Pring from student VJ then to certified host now; Say Tioco from
self-doubting then to trendsetter now; Kevin Balot from unwelcome then to
celebrated now; and Danah and Stacey Gutierrez, insecure then to self-loving
now.
Their
stories of struggles and success as well as of every Filipina out there, run
parallel to the benefit that Pantene Pro-Vitamin shampoo and 3 Minute Miracle
conditioner give to women. You are stronger after every struggle, just like how
your hair is made stronger with every wash.
Why Use the new Pantene Pro-Vitamin
shampoo and 3 Minute Miracle conditioner?
The
new Pantene Pro-Vitamin shampoo and 3 Minute Miracle conditioner are designed
to put in more nutrients with every wash,
strengthening hair with resilience to take on daily hair stress.
Its patented Gel Network Technology
replenished your hair with essential nutrients—anti-oxidants, emollients, and
Pro-Vitamins—by melting lipids into the fibers.
Get miraculous results with the first-ever Pro-Vitamin shampoo by Pantene that that make your hair noticeably stronger and smoother with every wash.
Pantene
gives better lather with its ultra-fine
lather technology with small bubbles, which means that you are able to
reach deeper spots when you shampoo your hair.
You can also experience magical detangling through its water-activated cushion, which provides a clean veil of protection that enables smooth detangling and less hair breakage—no more tangles and hair fall while in the shower!
Lastly,
it strengthens your hair for you to
have less hair fall. It carries fatty alcohol that penetrates into hair
strands, nourishing your hair with lipids that improve suppleness and makes it
more manageable.
The
new Pantene Pro-Vitamin shampoo and 3 Minute Miracle comes in the following
variants: Hair Fall Control, Total Damage Care, Silky Smooth Care, and Color
Protect. Each 170ml Pro-Vitamin shampoo retails for PHP109 and 150ml 3 Minute
Miracle for PHP149.
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