Rise Against Hunger Philippines officially launches ‘This is possible’ Campaign
Rise
Against Hunger is an international hunger relief non-profit organization that
distributes food and life-changing aid to the world’s most vulnerable. In line
with the celebration of their 20th year, the organization has launched “This is
possible,” a global movement to end world hunger by 2030 — a vision aligned
with the United Nations Sustainable Development Goal #2.
On
August 31, Rise Against Hunger Philippines officially launches this campaign
with “Beacons of Joy,” a gathering held at the Conrad Hotel Manila to shine the
light on those who have made extraordinary efforts in rising against hunger and
bringing joy and relief to communities across the country.
The
event included messages from Rise Against Hunger’s various partners and
stakeholders—government representatives, corporate partners, impact partners,
and beneficiaries—the beacons of joy to the Filipinos in need. Outside the
event, hundreds of passersby witnessed the campaign’s launch with a video
display at the Mall of Asia Globe on Friday evening.
“Our
mission is to end hunger in our lifetime, and the first real step is to
activate a worldwide movement,” said Tom Barbitta, Chief Marketing Officer of
Rise Against Hunger. “It will take the help and support from the global
community to accomplish this goal, but with participation, financial
contribution, volunteerism and heart, each person can change the life of
another and put an end to suffering from starvation.”
Around
the world, just over 815 million people lack adequate food. One in nine people
go to bed hungry each night. Rise Against Hunger works to meet immediate
nutritional needs today and empower the ability to build strong, resilient
communities tomorrow.
Rise
Against Hunger Philippines is the latest in the organization’s twenty-five U.S.
and five international locations to take part in the “This is possible.”
campaign. In 2014, Rise Against Hunger opened a dedicated location in the
Philippines, led by Executive Director Jomar Fleras, following the devastating
aftermath of Typhoon Yolanda. Since its inception, Rise Against Hunger
Philippines has packaged over 252 million meals. In 2018, the organization
established the Good Food Grocer, the country’s first food bank sells
nutritious food at discount prices, as well as distributes food to informal
settlers and children in daycare centers.
"Rise
Against Hunger, its donors, volunteers and beneficiaries join the global
community in ending hunger by 2030. With the ‘Power of We,’ 2030 is
possible," said Fleras.
The
“This is possible.” campaign was first launched in February 2018 in New York
City, where thousands of people joined together in Times Square to sign pledges
to end hunger. The campaign was created to build awareness and drive a global
movement to end hunger by the year 2030. So far, the initiative has also been
launched in Italy, Malaysia, India and South Africa.
0 comments