Jack Daniel's Holiday Barrel Tree Lighting 2018
Indeed, it’s
beginning to look a lot like Christmas especially for BGCitizens as Jack
Daniel's kicked off its Yuletide tradition of lighting its iconic Holiday
Barrel Tree last Friday, November 23, 2018 at C1 Park, 5th Avenue, High Street
Central Square, Bonifacio Global City (BGC) in Taguig City.
The
festivity coincide with the launch of Bar No.7, Jack Daniel's first pop-up bar
in Metro Manila that serves gourmet holiday drinks especially created by
Curator's senior bartender and mixologist, Giann Divino. The lighting of the massive
Christmas tree was witnessed by VIPs,
media personalities and social media influencers.
The world's
No.1 whiskey brand continues the long-standing tradition of putting up a
Holiday Barrel Tree, made from Jack Daniels’s very own oak barrels, in major
cosmopolitan areas across the globe. One hundred twenty-two (122) barrels were
repurposed into this special structure bearing a message that speaks to the
brand's mantra: "It's not what's under the tree that matters; it's who's
around it."
The highly
anticipated global tradition marked its debut in the Philippines in 2014 when
two Holiday Barrel Trees were raised in two venues in Metro Manila, Fuerte
Circle in Eastwood City and at The Fort Plaza in Bonifacio Global City. The
structures were touted as the first Holiday barrel tree in Southeast Asia, a
feat that recognizes the top whiskey company's growing presence in the country.
The Jack
Daniel's Holiday Barrel Tree 2018 can now be viewed within the business and
commercial district of Bonifacio High Street, where family and friends can
gather around and enjoy its welcoming, festive vibe.
NB. For 18+
y.o. Gather merrily. Drink Responsibly
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