Pia Wurtzbach Shares her Priceless Gift as she #Spreads100Hugs with Downy
Christmas
has always been Filipinos favorite festivities. For many, it is a time to
reconnect with the people that matter the most. And of course, what are
celebrations without spending on traditional gifts? But do we always have to
spend much on gifts to make it valuable? Pia Wurtzbach and Downy redefines
gift-giving this Christmas with a simple yet meaningful gift idea — a hug.
Most people underestimate the power of a hug. A hug has the
ability to affect us all, and facts attest to their incredible power on how it
can make us feel warm and special. Renowned family therapist Virginia Satir famously
stated, "We need 4 hugs a day for survival. We need 8 hugs a day for
maintenance. We need 12 hugs a day for growth."
A study from Pennsylvania State University showed increased
happiness among students who were asked to give or receive genuine, warm hugs
at least five times a day over the course of four weeks. Similarly, a study
from Carnegie Mellon University showed that adults who hugged more often were
less likely to come down with a cold.
To let
people discover the undeniable power of hugs, Downy, the leading global fabric
softener launched their #Spread100Hugs campaign last November with Miss Universe 2015 and hug ambassadress, Pia Wurtzbach in the first ever
hug-activated, Downy Scented Christmas Tree, which stands majestically at
Eastwood Mall’s open park in Quezon City. Decked with red LED lights, the sea
of red roses inside the 50 feet Scented Christmas Tree lights up when people
inside hug each other inside the perfume-scented chamber.
The main inspiration of this Christmas tree
takes from the luxurious fragrance of Downy. It takes essence from the smell of
an endless field of flowers, to which is exactly what this tree is made of and
something we recreated in a mirror room that’s right in the heart of this
beautiful structure, and the opulent feel of velvet, a fabric which embodies
softness, both wonderful elements to inspire a loving, hugging emotion.
To further
show how hugs can bring about a spirit of positivity and make people happier,
Downy has also released a video diary that showcased a variety of heart-warming
stories of appreciation, reconciliation and reunion. It featured Pia Wurtzbach
in a hugging tour around the Metro, showing her affection and appreciation to
friends who have stood by her throughout the years, including her glam team, former
classmates, fans, and her mentor, Tito Nad Bronce. And of course, her
last hug, a special and meaningful embrace for her boyfriend, Marlon
Stockinger.
The
culmination of Pia’s hugging tour was joined by other celebrities such as
Mariel Rodriguez-Padilla, Melissa Ricks, Say Alonzo, Helga Krapf, and Princess
Velasco.
The
video also showcased real and inspiring stories of Filipinos—Diane, a deaf and
mute mother of two, and breadwinner to the family, who showed how a hug can be
able to say how much you care and love a person even without uttering a word;
Dhorie, an OFW who needs to leave her children this coming December once again,
showed how she can hug as long as she can (even up to 45 seconds or more), even
during the times you need to say goodbye; Kenjie and JJ, and Catherine and
Robi, who are same sex couples who never feared showing their affection to the
public, and how a hug can show that they can power through any obstacle
together; and, Fernanda Baky, a retired teacher, and David Baky, Head of
Security for the US World Relief Corporation, about to celebrate their 51st
anniversary, showed how a hug can truly be long-lasting.
These hugs are not the brief, half-armed hugs or just pats
on the back, but heartfelt embraces that we long for. And because hugging means getting real
close to people that we care for, Downy Parfum
Collection™ gives everyone the confidence to spread
hugs.
The Downy Parfum Collection™ is a premium fabric enhancer line that
offers softness and long lasting scent from wash to wear. Each variant contains
a carefully curated formula that enhances the scent and longevity of the
fragrances.
“What can be a more powerful way to express your affection and love to
others than with a warm, meaningful hug? Through Downy’s #Spread100Hugs
campaign, we want to let people realize that hugs are a wonderful way to
connect with the people that truly matter to them. And with Downy Parfum Collection’s
long-lasting scent, every hug will smell fresh, from the first until the very
last hug.” said
Louie Morante, Regional Brand Communications for Fabric Care P&G Asia
Pacific.
Get
into the spirit of hugging and make your holidays extra special this Christmas
with the Downy Parfum Collection™.
Visit
the hug-activated Downy Scented Christmas Tree located in Eastwood Mall’s open
park (near the fountain area) from November 20, 2018 to December 19, 2018, and
#Spread100Hugs starting today, and every day, to experience a hug’s undeniable
power.
Learn more about #Spread100Hugs and watch
Downy’s heart-warming #Spread100Hugs video on Downy Philippines’ Facebook.
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