Havas Ortega Caps 2018 with Southeast Asia Corporate Communications Person/Team of the Year Win
After a year
of breaking new ground and hard-earned successes, the Havas Ortega Corporate
Communications team, led by Chairman and CEO, Jos Ortega, Special Projects
Director Iea Nepomuceno and Business Director for Havas PR, Charisse Vilchez,
took home the Southeast Asia Corporate Communications Person/Team of the Year
Award at Campaign’s Agency of the Year Awards Night last December 13, 2018 in
Singapore.
The Southeast
Asia Corporate Communications Person/ Team of the Year Award recognizes success
in addressing issues related to management, corporate communications,
reputation, brand-building, campaign execution, and media relations. The Havas
Ortega Corporate Communications Team has earned the award through its highly
relevant initiatives implemented in 2018 anchored on Thought Leadership. This
has its significant role in raising Havas Ortega’s profile, contributing to the
growth of the industry, and developing programs that facilitated great
collaboration within the agency.
One of these
initiatives is the Vital Healthcare Marketing Conference that was spearheaded
by Havas Life, the agency’s marketing health sector. At said conference, 120
senior and mid-level marketing practitioners form the pharmaceutical industry
attended and received coverage from the country’s largest news networks and
publications. It was also an innovative way to launch a new agency service,
creating momentum for the success of the operations of Havas Life.
Another one is
a follow up to the success of the Filipino Millennial Codes in 2016 in which
Havas Ortega widened the study and developed the Asia Pacific Millennial Codes.
Gayia Beyer, Havas Ortega’s Director of Applied Anthropology conducted
ethnographic studies in 11 cities and eight countries. This study, with its
country-specific millennial codes, won 17 brand assignments in the Asia Pacific
for the Havas Group. Through the Havas Ortega Corporate Communications Team,
Millennial Codes expanded its application to other categories. The Team
arranged for Havas CEO, Jos Ortega, to speak in eight public and corporate
conferences in topics concerning millennials, ranging from human resources,
education, to sales. The localized content of the Asia Pacific Millennial Codes
also resulted in two award-winning documentaries produced with CNN.
“Emerging
Shifts in Filipino Consumption Mindsets,” the localized version of the Havas
Group Prosumer Report on “The Meaningful Shift,” featured Havas Ortega’s Head
of Data and Analytics Philip Tiongson in an exclusive media roundtable with
leading broadcast networks and publications. The prosumer report struck a chord
and within a week of its roll-out, it generated US$390,000 in PR values.
The Corporate
Communications Team was also a key member of the Culture and Talent
Development/Management Team, the driver of collaboration and openness in the
workplace. Through innovative and even fun programs — such as letting employees
take over the company’s Instagram account, a system-wide collaboration day
called “Havas Play,” monthly potlucks, and monthly socials called La Ledge
Nights to celebrate team members’ birthdays. One of the most significant
initiatives of the team was the Havas TALK Mental Health Awareness Program in
partnership with In Touch Philippines. This program is helping its employees
address the day-to-day challenges as they do agency work. The project has
established a 24/7 hotline for all employees, orientation sessions, skill
builder talks and subsidized private counseling sessions.
Winning the
Southeast Asia Corporate Communications Person/Team of the Year was honorable
recognitionfor all of Havas Ortega’s Corporate Communications Team’s
significant contributions in advertising and brand communications industry in
the region in just one year.
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