LG and Intramuros Admin blaze a trail to preserve and showcase Philippine history
As a
history buff, I am gladdened when some firms always find ways to make history
interesting for many people as they cooperate with government agency who are
tasked to preserve and restore our national cultural treasure, likewise with
government agency who always welcome ideas and new technology to showcase our
history in a rich and colorful way. Last July 22, 2019, history was made yet
again as the Intramuros Administration (IA), the government agency tasked with
the restoration, development, and promotion of the national
cultural treasure, celebrated its 40th Anniversary in the recently opened
Museo de Intramuros.
To
celebrate the momentous occasion together with IA, LG Philippines made their
presence felt as they simultaneously unveiled their newest line of state of the
art OLED TVs, putting side by side our rich and colorful history together with
tomorrow’s technology. LG PH Managing Director Inkwun Heo led the festivities
as he formally handed over six (6) units of the LG TVs to the museum.
During the
formal handover, – LG
PH Managing Director Inkwun Heo said, “This 2019
marks the 70th anniversary of diplomatic ties between the Philippines and the
Republic of Korea. Throughout the seven (7) decades of friendship between the 2
nations. we’ve been championing the importance of culture. We at LG Philippines
remain committed in doing our part to preserve and showcase Philippine history.
We hope that through the integration of our industry leading OLED TV technology
with riveting historically significant content, we are able to communicate to
audiences, both old and new, the importance of lntramuros and Philippine
history as a whole.”
Also
unveiled during the program was a special AVP made by LG, through close
collaboration with TBA studios, that featured Museo de Intramuros. Director JP
Habac and Cinematographer Pong Ignacio from TBA, were awe-struck with how vivid
the color rendition of the LG OLED TVs was. “Every bit of detail is seen the
way it’s supposed to be seen. The dynamic range is really something to behold”,
says Habac.
LG’s newest
line of TVs is powered by never before seen cutting-edge technology. With Deep
Learning technology now embedded in their new α9 Gen2 & α7 Gen2 processors)
— the TV, through intuitive recognition, can understand how to optimize and
enhance the picture and sound for any content. The AI feeds on data and adapts
accordingly, giving you the most optimal viewing experience possible. With the
Deep Learning technology, the LG TV can understand how to display best picture
quality from any source and resolution.
LG’s AI
doesn’t just stop at picture quality. You can also talk to your TV. When you
press the microphone button on your remote, LG’s ThinQ AI listens to your
commands and executes them, even those based on an earlier “conversation”. From
simple TV controls, weather questions, or you can create follow-up questions
based on your initial command and the ThinQ AI will still carry-on the
conversation. James Deakin, LG’s Brand Ambassador, gamely demonstrated the AI
capabilities of the TV onstage, as he issued commands and questions one after
the other. “This is as smart as smart TVs can get. LG is ahead of the game in pushing
the boundaries of innovation and technology”.
If that wasn’t enough, LG’s flagship
OLED TVs also have LG’s award-winning OLED Panel Technology that works
seamlessly with Deep Learning Technology. Sound quality is boosted by an
intelligent algorithm that can up-mix two-channel audio to deliver convincing
virtual 5.1 surround sound. Deep learning significantly improves output by
analyzing source content to produce enhanced sound effects in movies, deeper
bass in music and clearer voices in sporting events. Users can adjust the sound
to suit viewing conditions or let the TV set the best sound levels based on the
environment.
High Dynamic Range (HDR) is made
possible with the help of Dolby Atmos for incredibly realistic sound as the TV
intelligently fine-tunes content compatible with Dolby Vision. The TV supports
HDMI 2.1, allowing viewers the opportunity to enjoy 4K content at a blazing
fast 60 frames per second. The TV also supports automatic low latency mode
(ALLM), variable refresh rate (VRR), and enhanced audio return channel (eARC).
With the release of their flagship
OLED TV, LG takes another step ahead in their vision of a truly interconnected
smart home. As the Internet of Things grow day by day, LG has answered the call
to provide personalized, proactive, efficient, and easy solutions, while
seamlessly incorporating integrated multi-functional technology into your life.
Powered by the ThinQ Artificial Intelligence technology, these innovations work
together in sync and in perfect harmony, adapting to your needs every step of
the way.
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