Ayala Foundation Rekindles Filipino Pride Anew with New National Anthem Video Launched on National Heroes Day
The country’s National Heroes Day is
celebrated every Fourth Monday of August and for this year’s celebration, Ayala
Foundation, the social development arm of the Ayala Group of Companies
celebrated it with the release of its new National Anthem video. The video
launch was held on Aug. 26, National Heroes Day, in the historic city of Manila
as the foundation continues its commitment to rekindling Filipino pride.
“Ayala Foundation remains strongly committed
to nation-building. This new National Anthem video is our way of honoring the
people and communities whom we continue to serve in both modest and big ways.
We are all under one flag—united as one Filipino country, one Filipino people
who desire a better future for our children and better lives for all,” said
Ruel Maranan, president of Ayala Foundation.
Volunteers from Ayala companies likewise
appeared in the video, showcasing their kagitingan and demonstrating
Ayala’s commitment to building the nation. They were joined by volunteers from
Ayala’s partner communities and institutions.
“As Ayala celebrates its 185th anniversary,
we would like to highlight the spirit of collaboration, partnership, and
volunteerism that is embedded in Ayala’s corporate culture. This new National
Anthem video is just one way for us to show how Ayala’s 45,000-strong workforce
is committed to serving the nation,” said John Philip Orbeta, group head for
corporate resources at Ayala Corporation.
The new National Anthem video adheres to the
Ayala Foundation’s ongoing Maging Magiting campaign, which
promotes love of country and recognizing the extraordinary virtues of ordinary
Filipinos. It was developed and produced by Ayala Foundation, with the support
of the National Historical Commission of the Philippines, and will be shown in
all Ayala Cinemas starting September 2019.
Officers and representatives from Ayala
Corporation, Ayala Land, Ayala Cinemas, the NHCP, and the City Government of
Manila joined the Ayala Foundation during the launch.
The event ended with a wreath-laying activity
at the foot of the Andres Bonifacio monument at the Tutuban Center grounds.
0 comments