One of the things that irks me especially
during dining out is seeing several diners, mostly family being glued to their
mobile phones instead of talking among each other. Nowadays, with the wave of
exciting technological innovations and new apps, these people are becoming more
preoccupied with their gadgets. Whether it means replying to important work
emails, keeping attuned to the latest updates on social media, or fighting off
and catching virtual monsters, this new normal of being glued to our screens has
kept us from experiencing important and joyous face-to-face moments with family
members and loved ones.
Bringing
joy to the table
Jollibee, the country’s number one fast food
brand, recognizes this new reality and is encouraging Filipino families to
bring joy back to their tables with the best-tasting crispylicious,
juicylicious, and gravylicious Chickenjoy through a new TV commercial entitled
“Bunso.”
The TVC gives viewers a glimpse of a
typical modern Pinoy family’s day. In the video, the youngest daughter—the
adorable bunso—wants to play and
spend time with her father and siblings. However, Ate and Kuya are busy
updating social media accounts and playing games, while Dad is in the middle of
an important work call. Watch the adorable video directly from Jollibee’s Facebook page or below:
Bunso
appears
to sadly wonder—through a softhearted rendition of the OPM classic “Ewan”—why it is difficult to talk to her
family. “Mahirap kausapin at ‘di pa
namamansin,” Bunso laments. “’Di mo ba alam, ako’y nasasaktan?”
Just when the bunso was about to feel
dismayed, her face lights up as Mom enters with a bucket of Chickenjoy for the
family. As soon as Mom and bunso lift
the bucket’s lid, the aroma draws the rest of the family to the dining table.
Gadgets are temporarily set aside and the whole family gathers around their
favorite Jollibee meal for a joyful quality time together.
“Technology has allowed us to stay
up-to-date with whatever’s happening all over the world,” said Kent Mariano,
Jollibee Philippines AVP for Marketing. “But despite the many benefits of being
online all the time, sometimes technology makes us forget the important things
that are also right in front of us. That’s why we must also remember to pause
once in a while and savor the joy of missing out on gadgets and devices to
enjoy personal face-to-face connections with our loved ones. This is the
message we hope to share in our newest Chickenjoy TVC.”
“For years, Jollibee and our best-tasting
Chickenjoy have remained committed to making family bonding moments more
delicious, unforgettable, and joyful,” Mariano added. “There’s no better place
to start than at the dining table, the very heart of the Pinoy home.”
For the latest news, products, and promos
from the country’s number one fastfood brand, like
facebook.com/JollibeePhilippines, follow @Jollibee on Instagram, Twitter, and
Snapchat.
