Adventures of a Diva Princess: McDonalds

McDonald’s, City of Pasig inks MOA From L-R (standing): McDonald’s Philippines HR Consultant Izza Sagmit, McDonald’s Philippines Senior Manager for Human Capital Group Tess Jadolco-Domingo, Department Of Labor and Employment - PAPAMAMARISAN Field Office Director Atty. Mary Grace L. Riguer, Pasig City District 1 Councilor Hon. Rhichie Gerard T. Brown, McDonald’s Philippines Chief Happiness Officer Ronald McDonald, Pasig City Vice Mayor Hon. Christian Bernardo, Pasig City District 2 Councilor Hon. Orlando Benito, Public Employment Service Office OIC Manager Jelene Sison, McDonald’s Philippines HR Manager for HR Consulting – North Region Gigi Ramos From L-R (sitting): McDonald’s Philippines President and CEO Kenneth Yang, Pasig City Mayor Hon. Victor Ma. Regis Sotto

McDonald’s Philippines recently signed a memorandum of agreement with the Pasig City government, headed by Mayor Victor Ma. Regis “Vico” Sotto, to extend employment opportunities to Pasigeño senior citizens (SCs) and persons with disabilities (PWDs).

In its bid to further promote diversity and inclusion in the workplace, McDonald’s Philippines is committed in growing its alternative workforce by hiring at least two SCs and one PWD in 10 participating stores in the city.

The partnership will provide them the opportunity to earn while learning new skills, providing them the same world-class training which the company provides to all its directly hired employees.

Aside from the training program, approved by the Public Employment Service Office (PESO) of Pasig, and the Department of Labor and Employment (DOLE), qualified applicants will be entitled to a regular employee’s compensation, benefits, and a life insurance policy to be secured by the company.

“We are excited to have more senior citizens and PWDs assist in serving our customers as we have witnessed their potential, capabilities and commitment in providing great customer service. To date, we have over 60 senior citizens employed in different restaurants in Manila and as we welcome our Pasigeño senior citizens and PWDs, we look forward to expanding the alternative workforce and roll it out to more cities,” Yang said.

Under the agreement, hired SCs and PWDs will be assigned to perform tasks such as being an order presenter, drink drawer, table manager and overall guest relations.

Senior Citizens will be assigned work for not more than four hours per day for five days a week, with shifts set at 8:00 AM to 12:00 PM and 1:00 PM to 5:00 PM. Meanwhile, PWDs will perform work in shifts also applied to regular crew members, but not to exceed eight hours a day.

“The success of our people is our success. We are committed in their (senior citizens and persons with disabilities) training and development to ensure their growth in the company and as individuals,” Yang added.

In September, McDonald’s Philippines has also partnered with the City of Manila after Mayor Francisco “Isko” Moreno Domagoso’s call for QSRs to hire SCs and PWDs in the country’s capital.

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As Golden Arches Development Corporation (McDonald’s Philippines) recognizes the potential of Filipino students to make a good contribution to the society, they asked the City Government of Makati and with the Department of Education (DepEd) through the Schools Division Office of Makati City to allow them to hire senior students in their school through their Work Immersion Program (WIP).

The memorandum of agreement for this stint was already released and commits to train over 500 students from seven participating schools, including University of Makati, Fort Bonifacio High School, Pitogo High School, Nemesio Yabut High School, Maximo Estrella High School, Benigno Aquino High School, and Makati High School. Chosen students will be assigned across the 23 McDonald’s stores located within Makati City and some will also be assisting in the company’s head office to learn more about restaurant operations and gain firsthand experience and knowledge in the food industry.

SVP for Human Capital Group of McDonald’s Philippines Chona Torre talked about their mission to provide employment to more Filipinos, especially the youth, shared:“McDonald’s champions in youth employ ability and is committed to provide young Filipinos equal employment opportunities. Through this partnership, we aim to immerse students in a natural working environment where they can develop values, knowledge and basic competency skills that will be helpful in their future careers.” She also added, “We are excited to elevate the caliber of learning through these training opportunities that not only aim to improve the technical skills of students but impart the values of hard work and responsibility as well.”

Like the college on-the-job training, students they’ll hire will need to finish 80-hour of work as required by DepEd for graduation. Students taking the academic track as their major will be assigned to do corporate tasks in human resources, IT, and Finance. Meanwhile students under the technical vocational livelihood major with sub-specializations in cookery, bread and pastries, and food and beverage will be exposed in restaurant operations.

McDonald’s continues to be a committed to partner of the government in developing the youth and equipping them with the right skills as well as providing them with the experience they need in pursuing the careers they’ve chosen.

Apart from the Makati efforts, McDonald’s also recently sealed partnership with Mandaluyong City for WIP as well as with Manila City and Pasig City for persons with disability (PWD) and senior citizens (SC) employment.

Mcdonald’s has been serving the Filipino people since 1981 and has now become an advocate of equal employment. It has been practicing direct hiring policy or the non-practice of contractualization for all its restaurant employees.

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It was a grand event to remember as McDonald’s Kiddie Crew Explorers capped off their summer activities with a fun-filled Kiddie Crew Grand Graduation! The Grand Graduation is the culminating activity to the Kiddie Crew Workshop – McDonald’s long-running flagship summer program that allows kids to take part in unique activities at a McDonald’s restaurant. This year, close to 50,000 participants from all over the Philippines joined a summer of fun and learning with the Kiddie Crew Workshop: Explorer Edition!

Eager Kiddie Crew Explorers celebrated their successful summer adventure with a series of Grand Graduations held across the country in Pampanga, Laguna, Cagayan de Oro, Davao, Cebu, Cavite, and Manila.

With the theme “Quest for the Hidden Temple”, kids along with their families went on different adventures at the interactive explorer-themed booths like the Jumble Jungle, Majestic Mountain, and Wild River, and many more!

Celebrity hosts Jackie Lou Blanco and JC Santos led the audience for an exciting live show. McDonald’s Chief Happiness Officer, Ronald McDonald, along with the rest of the McDonald land characters, Grimace, Birdie, and Hamburglar joined in on the fun! McDonald’s endorser Ogie Alcasid, and McDonald’s Brand Ambassadors Maricel Laxa and Solana Pangilinan, also graced the celebration to congratulate all the attendees for their successful Kiddie Crew Workshop participation.

Ending the celebration on a high note, the kids said their graduation oaths and sang the Kiddie Crew Hymn, and in true graduation tradition, tossed their caps in the air to culminate their summer as Kiddie Crew Explorers!

“We’re happy that the McDonald’s Kiddie Crew workshop has built in kids a spirit of discovery and instilled Kiddie Crew values of hard work, team work, responsibility, discipline, and having an active lifestyle, all while having fun in our stores,” said McDonalds Philippines President & Chief Executive Officer Kenneth Yang. “We are committed in helping kids and families grow closer together through programs like this and seeing it all come to life in the Kiddie Crew Grand Graduations is very exciting for us at McDonald's.”

The Kiddie Crew Grand Graduation was a fitting finale to a productive and adventure-filled summer for thousands of McDonald’s Kiddie Crew Explorers across the country. It was an exhilarating summer adventure, capped off with a massive graduation to celebrate the achievements of this year’s batch of excited explorers!

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From November 19 to 25, SM Supermalls and McDonald's level up the Thanksgiving tradition among Filipino families with the online and on-ground celebration of "National Thank You Week.”

SM and McDonald's, thru digital campaign, encourage families to share their thank you moments and get chance to win P5,000 SM shopping money by simply taking a photo using the #NationalThankYouWeek Photo App that can be accessed via smsupermalls.com from Nov. 19 to 25. Meanwhile, as a simple way to say thank you to customers, all McDonald’s stores located in 48 SM malls nationwide will give a free Vanilla Sundae Cone for every purchase of a Happy Meal from 3 p.m. to 6 p.m. on Thanksgiving Day itself (November 22) till Sunday, November 25.

The culminating activity was held on the last day of the week-long celebration where families, the kids and kids-at-heart experienced SM Supermalls and McDonald's Thank You Town. Everyone enjoyed an array of fun activities and fun technology games.

During the event held at the SM Mall of Asia, Mr. Jonjon San Agustin, SM Supermalls senior vice president for marketing shares, “On the second year of our partnership with McDonald's, we continue to underscore the uniqueness of the emotional bond of Filipinos, especially when our customers make memories and redefine thanksgiving celebrations in our malls.”

At the Thank You Town event, SM shoppers get the chance to sign up for McDonald’s Stripes Run, availed discounts in booking McCelebrations, and get amazing deals at the Toy Bazaar. On top of the exclusive McDonald's treats, the Thanksgiving experience of SM shoppers was made more meaningful with a Thanksgiving Blessing which happened at select SM malls from November 18 or 22. Special dining offers at SM Foodcourt and other participating restaurants were made from November 19 to 25.

SM Supermalls is the sole Philippine finalist in this year’s World Retail Awards, held last April 19 in Madrid, Spain. SM's "National Thank You Day," an integrated live brand experience campaign in partnership with McDonald's Philippines, made it as a finalist in the ‘Best Customer Experience Initiative – Mall Owners’ category.

For more information, check out www.smsupermalls.com, and its Facebook, Twitter and Instagram accounts: @smsupermalls.

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SM Supermalls and McDonald's level up the Thanksgiving tradition among Filipino families with the online and on-ground celebration of "National Thank You Week" this November 19 to 25.

“On the second year of our partnership with McDonald's, we continue to underscore the uniqueness of the emotional bond of Filipinos, especially when our customers make memories and redefine thanksgiving celebrations in our malls,” shares Jonjon San Agustin, SM Supermalls senior vice president for marketing.

On digital, SM and McDonald's encourage families to share their thank you moments and get chance to win P5,000 SM shopping money by simply taking a photo using the #NationalThankYouWeek Photo App that can be accessed via smsupermalls.com from Nov. 19 to 25. Meanwhile, as a simple way to say thank you to customers, all McDonald’s stores located in 48 SM malls nationwide will give a free Vanilla Sundae Cone for every purchase of a Happy Meal from 3 p.m. to 6 p.m. on Thanksgiving Day itself (November 22) till Sunday, November 25.

A culminating activity is also in stored for families on the last day of the week-long celebration (November 25). Kids and kids-at-heart are invited to experience SM Supermalls and McDonald's Thank You Town where everyone can enjoy an array of fun activities and fun technology games.

At the Thank You Town, SM shoppers can also sign up for McDonald’s Stripes Run, avail discounts in booking McCelebrations, and get amazing deals at the Toy Bazaar. On top of the exclusive McDonald's treats, the Thanksgiving experience of SM shoppers will be made more meaningful with a Thanksgiving Blessing at select SM malls on November 18 or 22 plus special dining offers at SM Foodcourt and other participating restaurants from November 19 to 25.

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As a child, I remember how my cousins and aunts used to gush over Sharon and Gabby, eventually I became a fan too. For me Sharon and Gabby is the epitome of perfect pair, they look so good together. Which I must add, is like McDonald’s Best Tasting Chicken McDo and its World Famous Fries. So how come I’m reminiscing about Sharon and Gabby and thinking of McDo’s Chicken and Fries? Well, the good news is, the two iconic Filipino showbiz personalities, Sharon Cuneta and Gabby Concepcion is together once more with McDonald’s latest TVC!.

Isn’t this so nakakakilig? These two pairs were the highlight of McDonald’s latest TVC, where we see “ShaGab” chancing upon each other in a McDonald’s store and enjoying a quiet meal together—their first after a very long time.

“Strikingly, there are many similarities between our Chicken McDo with Fries Meal and ShaGab. The Chicken McDo with Fries Meal is one of our best-sellers and has truly become a favorite of our customers over the years. In the same way, ShaGab is one of the most-loved tambalans all time, truly transcending generations,” shares Christina Lao, McDonald’s Marketing Director.

And just like Sharon and Gabby, who are popular in their own right but pack a more powerful punch when paired up, Filipinos love Chicken McDo and Fries separately, but even more so when enjoyed together in one complete meal experience.

Take McDonald’s Chicken McDo, juicy, tender, and cooked to golden perfection—delicious on its own but even more enjoyable with McDonald’s World Famous Fries, made with premium potatoes that are perfectly golden on the outside and soft and fluffy on the inside. You’re definitely in for a treat as you double your enjoyment with this complete chicken meal experience.

McDonald’s made the ShaGab comeback possible to let everyone appreciate what a perfect pair means—whether it’s their favorite stars or their favorite Chicken McDo and Fries combination.

Enjoy the perfect tandem of the Chicken McDo and World Famous Fries and enjoy watching watching the latest TVC starring Sharon and Gabby.