RCBC Unveils New Logo and New Tagline Philosophy
Rizal Commercial Bank Corporation (RCBC), one of the leading
universal banks in the Philippines, unveiled its new corporate logo and tagline
“We believe in you,” last July 15, 2017 at Whitespace Makati. The launch signal
the start of a new era of providing excellent and trusted banking services for
Filipinos.
For
nearly 57 years, RCBC has provided excellent business in the Philippines. With this launch, RCBC reached another milestone signalling
“the arrival of a more committed, refreshed and re-energized RCBC, that is
ready to meet the demands of the ever-changing Philippine banking industry,” according
to RCBC President and CEO Gil A. Buenaventura.
“We believe in you” is not just a tagline for RCBC, but a battle cry
to show our unwavering support and trust to the indomitable Filipino spirit. At
the same time, this new corporate thrust is meant to encourage Filipinos not
only to dream, but to pursue their passions and dreams, and turn them into
reality – whether it’s traveling to your dream destination, venturing into a
new business, or purchasing a new home or car,” Buenaventura stressed.
The simpler, younger and more minimalist logo embodies RCBC’s new
mission of being more accessible to younger Filipino depositors, who are
looking for better ways to save and grow their money, the RCBC president added.
Ces Natividad, RCBC Chief Marketing Officer, reveals that the new
logo and corporate tagline are the bank’s response to the changing market.
“We wanted to know what products and services today’s depositors
actually need, and we strived to understand what makes them believe and trust a
particular bank. We realized that today’s depositors need an approachable bank
that responds to their needs, and believes in the value of their dreams and
aspirations,” Natividad shared.
“RCBC wants Filipinos to know that the bank believes that
there is no limit in the things they can achieve if they decide to start
building their future early, especially with a strong banking partner, ready
to advise them every step of the way. We are providing more emphasis to
younger depositors, who need more guidance in managing their money,” Natividad
added.
It was cited that one-third of the Philippine population are
millennials and that 47.1 percent of the 42 million labor force belongs to the
15-34 age group. This means that more and younger Filipinos need bank services
to manage their finances.
Several RCBC products that millennials can avail includes RCBC’s
Debit Cards, which depositors can get when they open an RCBC savings or
checking account. They also offer RCBC’s product portfolio which customers can
manage online such as the Unit Investment Trust Funds and iSave, an automatic
deduction from existing RCBC accounts, done every payroll, which helps
depositors to set aside money for future use. Whereas the unli 0% option
of RCBC Bankard, gives cardholders the flexibility to manage their expenses.
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