Skip to main content

RCBC Unveils New Logo and New Tagline Philosophy

Rizal Commercial Bank Corporation (RCBC), one of the leading universal banks in the Philippines, unveiled its new corporate logo and tagline “We believe in you,” last July 15, 2017 at Whitespace Makati. The launch signal the start of a new era of providing excellent and trusted banking services for Filipinos.


For nearly 57 years, RCBC has provided excellent business in the Philippines. With this launch, RCBC reached another milestone signalling “the arrival of a more committed, refreshed and re-energized RCBC, that is ready to meet the demands of the ever-changing Philippine banking industry,” according to RCBC President and CEO Gil A. Buenaventura.


“We believe in you” is not just a tagline for RCBC, but a battle cry to show our unwavering support and trust to the indomitable Filipino spirit. At the same time, this new corporate thrust is meant to encourage Filipinos not only to dream, but to pursue their passions and dreams, and turn them into reality – whether it’s traveling to your dream destination, venturing into a new business, or purchasing a new home or car,” Buenaventura stressed.

The simpler, younger and more minimalist logo embodies RCBC’s new mission of being more accessible to younger Filipino depositors, who are looking for better ways to save and grow their money, the RCBC president added.

Ces Natividad, RCBC Chief Marketing Officer, reveals that the new logo and corporate tagline are the bank’s response to the changing market.


“We wanted to know what products and services today’s depositors actually need, and we strived to understand what makes them believe and trust a particular bank. We realized that today’s depositors need an approachable bank that responds to their needs, and believes in the value of their dreams and aspirations,” Natividad shared.

“RCBC wants Filipinos to know that the bank believes that there is no limit in the things they can achieve if they decide to start building their future early, especially with a strong banking partner, ready to  advise them every step of the way. We are providing more emphasis to younger depositors, who need more guidance in managing their money,” Natividad added.

It was cited that one-third of the Philippine population are millennials and that 47.1 percent of the 42 million labor force belongs to the 15-34 age group. This means that more and younger Filipinos need bank services to manage their finances.


Several RCBC products that millennials can avail includes RCBC’s Debit Cards, which depositors can get when they open an RCBC savings or checking account. They also offer RCBC’s product portfolio which customers can manage online such as the Unit Investment Trust Funds and iSave, an automatic deduction from existing RCBC accounts, done every payroll, which helps depositors to set aside money for future use. Whereas the unli 0% option of RCBC Bankard, gives cardholders the flexibility to manage their expenses.


As RCBC takes on a fresh, new road to better serve its customers, the bank will remain committed to its promise: We Believe In You. In conclusion, Natividad added, “We are confident that the new brand logo and corporate tagline, as well as the re-energized service of the bank, will resonate with more Filipinos. We believe that they can accomplish even greater things if they put their hearts and mind into it, and RCBC will always be their partner to help them succeed.”

Comments

Popular posts from this blog

Dina dela Paz, Awarded as Most Influential Filipina in the World

Another Filipina awarded in the 100 MOST INFLUENTIAL FILIPINA IN THE WORLD.
Dina Dela Paz-Stalder, a skincare expert, was awarded with this prestigious recognition, specifically in the Founder and Pioneer Category (Global FWN100 Award) in Toronto, Canada on October 27, 2017, by Filipino Women’s Network. She was selected from an outstanding field of nominees from around the world.

The Global FWN100 Award™ recognizes 100 Filipino women who are changing the face of leadership in the global workplace.  It distinguishes them for their outstanding work in their respective fields, and further recognizes them for their achievement and contributions to society.  Dina Dela Paz-Stalder’s award and global recognition is another evidence of Filipino pride as she proves that Filipinos are also global leaders in terms of skincare innovations and extraordinary leadership.

Started from just a small steel pot for skincare formulations,  she now owns and leads the Stalder Group of Companies which includ…

City Garden Grand Hotel Holds 2nd GRAND Skills Competition

Today, students from the Far Eastern University, National University, Philippine Women University, Lyceum and the University of Sto. Tomas got together for City Garden Grand Hotel’s 2nd GRAND Skills Competition.


For the second time City Garden Grand Hotel hold the competition where the top 5 schools competed for the chance to be the best in the following categories: Table set up with Centerpieces, Food Art, Bartending/Cocktail Mixing, and Gourmet Student Meals.






For six hours, students took the time to set up tables with their own theme and menu, prepared gourmet meals, food art and concoct drinks. Then it was time for the judges to pick the best among the best. Judges includes Chef Miko Aspiras, Jill Meneses, Chef Dennis Peralta, Jason Hussein Ali, Jordan Tan.






Here is the list of winners for the following categories:
FOOD ART

1st Place:Far Eastern University (FEU) 2nd Place:LYCEUM 3rd Place:National University (NU)
GOURMET STUDENT MEALS
1st Place:LYCEUM 2nd Place:NU 3rd Place:University of Sto. …

POSIBLE.NET officially launched as it empowers Filipino MSMEs with greater possibilities

Thinking of a lucrative investment? Nope, this is not a get-rich-quick scheme but something you can depend on for many years to come. As we live in the digital world, we’re looking for ease and comfort while we do our daily transactions. Time is gold for everyone, and so does for our customers who want things fast and not bothersome. Introducing POSIBLE.NET, the latest aggregator of digital services that caters both to clients and those into small businesses.

Last January 24, 2018 POSIBLE.NET was officially launched at Holiday Inn and Suites, Makati City. With over 1,600 retailers nationwide to date, POSIBLE.NET targets to become the dominant community-based digital transactions network in the country and looked forward to a year full of possibilities, going with the theme “Empowering the Filipino MSMEs of Today.”


POSIBLE.NET, founded two years ago, currently offers more than 300 digital services to over a million Filipino consumers and has already generated close to P2 billion worth o…