Coke Studio empowers youth to help rehabilitate Marawi through benefit concert
Coca-Cola Philippines brought
thousands of teens together to help rebuild Marawi through a unique benefit
concert that celebrated the Filipinos’ love for music as it empowered the youth
to move as one creative force for a great endeavor.
At the Coke Studio Live: Bringing
Music Back to Marawi held on December 9 at the SM Mall of Asia concert grounds,
many of the attendees showed their support by bringing empty Coca-Cola PET
bottles for a recycling drive that would help contribute in the construction of
a Little Red Schoolhouse for Marawi kids. Coca-Cola Philippines committed to
build a Little Red Schoolhouse as part of the Philippine Disaster
Resilience Foundation’s (PDRF) United4Marawi campaign.
“This
is our way of showing support and solidarity with the Filipino people – to be
able to contribute in the rebuilding process. Music is one of the things that
threads through every person, regardless of age, religion, culture, and
socio-economic bracket,” said Stephan Czypionka, Marketing Director of
Coca-Cola Philippines. “We are committed to help the communities that we serve,
especially in times like these that we have to come together to rebuild not
just the physical structures, but most importantly, the lives of the people.”
“We are committed in helping rebuild Marawi and the
communities impacted by this conflict. In partnership with relevant government
agencies, we in the private sector will be bringing our sustainability
initiatives to the area,” said Jonah de Lumen-Pernia, Public Affairs and
Communications Director of Coca-Cola Philippines. “Our 5by20 entrepreneurship
programs will be provided for the spouses of soldiers deployed in Marawi, while
water systems will also be installed in the communities. We’ll also build a
Little Red Schoolhouse.”
Bringing music back to Marawi
It was a night filled with music and
hope as Coke Studio artists including The Ransom Collective, Gab and John of
Urbandub, Abra, Gracenote, Moonstar88, Autotelic, Ebe Dancel, Franco, Reese
Lansangan, BP Valenzuela and Sandwich, Noel Cabangon, and Curtismith shared
their voices and talents for Marawi. Their amazing performances included
renditions of Christmas favorites as well as their groundbreaking
collaborations.
To further involve the youth in the
advocacy, Coca-Cola also selected artists from the top UAAP schools: SLTO of
University of the Philippines Diliman, PAPA PETA of University of Santo Tomas,
The Cohens of Ateneo de Manila University, and Matt Junasio of De La Salle
University to perform an original collaboration piece. Other artists from
different universities were also present to entertain the crowd in the pocket
stage at the Tunebayan area.
Aside from the upbeat performances,
there were also several emotional moments. Coke Studio artists Noel Cabangon
and Curtismith led the audience in observing a few minutes of silence as they
offered a prayer for the victims of Marawi. Afterwards, they both sang the
empowering lyrics of their collaboration “Payong Kaibigan”. There was also a
special group performance where the Coke Studio artists all sang “Oh Come, All
Ye Faithful” to inspire unity in supporting the Maranaos especially this
Christmas season.
During the event, attendees enjoyed
exciting activities like singing along to their favorite tunes at the Coke
Studio Canraoke and receiving personalized Coke bottles with their names in the
labels at the Coke Jukebox. There was even a Christmas food fair and bazaar
where guests feasted on good food, best paired with a refreshing drink.
Overall, it was a great night worthy
of its even greater advocacy which showed just how music truly unites and
inspires Filipinos to come together.
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