Unilever PH and Lazada launches ‘Shop2Give’ to drive donations to UNICEF
In this world, there will always be children in
need, and now is the perfect time to share and to give and help these kids. Thanks
to eCommerce, it is possible with just a few clicks. For one day only, when the
clock strikes midnight of October 17, a 24-hour shopping event will allow
consumers to support disadvantaged children through UNICEF, as Unilever
Philippines and Lazada launches ‘Shop2Give’.
Unilever will take over eCommerce platform Lazada,
quirkily transforming the online shopping giant’s interface. Unilever will
revamp images of their products with children’s hand-drawn images, bringing
focus to the beneficiaries of the activity. With Shop2Give, the kids are the
ultimate beneficiaries.
Shoppers can enjoy up to 80% off on Unilever
products when they visit lzd.co/shop2givePH. They can
even purchase “buy one, give one deals”, a meaningful initiative that treats
shoppers to massive discounts, but also donates to beneficiaries of UNICEF.
When purchasing Unilever products on Lazada, online
shoppers can use the promo code SHOP2GIVE, or collect vouchers to receive even
more discounts on their carts when they check out. A donation will be made to
UNICEF that benefits children for every purchase made.
“We at Unilever stand with UNICEF in their mission
to save and improve children’s lives. Through the participation of all our
leading brands, we aim to make a significant contribution in their programs
that improve children’s health, provide access to clean and safe water, enhance
sanitation and hygiene,” said Unilever Philippines Chairman and CEO Benjie Yap.
“It’s an honor for Lazada to work with Unilever in
saving and protecting our country’s most vulnerable children, especially during
tough times. The benefits of eCommerce are limitless – in just a click, we
could help in supplying these children’s basic needs, empowering them to reach
their full potentials. We’re one with UNICEF in this mission – to protect
children's rights and their well-being, expanding their opportunities in the
future,” said Lazada Philippines CEO Ray Alimurung.
Recognizing the groundbreaking initiative,
activating brands with purpose to reach more children in need through massive
distribution might, UNICEF Country Representative Lotta Sylwander expressed
their gratitude: She said, “We are fortunate to have champions in our midst who
continue to explore solutions #ForTheKids – their needs, and their future. This
only strengthens our resolve to reach more children as they will be 100% of our
future.”
LazMall Super Brand Day with Unilever on Lazada
begins at 12 midnight of October 17. Add to cart, and don’t miss your chance to
shop and give back just by clicking!
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